MapmyIndia, India’s leader in premium quality digital map data and APIs, GPS navigation, Tracking, Location Apps & GIS Solutions, announced its partnership with Ford, on their AppLink platform with an enhanced version of MapmyIndia’s Map App. Ford SYNC platform so far provided Points of Interest Search around a current location, but the enhanced version will now let the user search Points of Interest via category listing (18 categories and 108 sub-categories), and also specific brand names. In addition, the user will also experience voice as well as textual driving directions to the selected Point of Interest.

Commenting on the partnership, Shivalik  Prasad, Executive Director of MapmyIndia said, “We have been digitally mapping India for over 20 years and have brought the benefits of digital maps to all Indians through breakthrough innovations in the automotive sector. We want to make the world better using maps & location technology and we share Ford’s vision to bring a SUPER Safe & Convenient navigation & mapping experience in-vehicle using voice commands on Ford Technologies. Our cutting-edge location technology can assure that drivers & passengers will be able to experience and find nearby points of interest either by category or by brand, in the real world from the comfort of their vehicle, enabling a superior connected car mapping experience. ”

“Ford SYNC AppLink platform gives drivers and occupants more choices to make their driving enjoyable and informative while on the move,” said Julius Marchwicki, Director Connected Vehicle & Services, Ford Asia Pacific. “We are very excited to expand Ford’s SYNC AppLink portfolio with new India-specific apps such as Maps app by MapmyIndia.”

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