As the current economic conditions demand greater focus on efficiency and operating costs, Ashok Leyland John Deere Construction Equipment Company, the equal joint venture between Ashok Leyland and John Deere, today launched 435E backhoe loader in Chennai.

Targeting the first time users, the new machine aims to offer 10 percent improvement in fuel efficiency. The existing 435-backhoe loader will continue to cater to large fleet operators who look for higher productivity.

Like the existing machine, the new avatar will also be powered by the ‘H’ Series BS III compliant engine that features a mechanical in-line fuel injection pump, capable of handling the quality of fuel available even in remote areas. The cabin offers better comfort and larger space while easy-access controls offer superior ergonomics. It is equipped with a cabin that is designed and tested for rollover protection structure and falling object protective structure.

Built on 435 backhoe loader platform that was launched about couple of years ago, the company has tweaked the engine, fuel injection and the overall structure of 435E to offer improved fuel efficiency and reduced cost of ownership. Besides, it comes with a manual gearbox, as opposed to automated transmission in the 435. The new machine that weights 250 kg less than the older version will cost about Rs 24 lakh plus, about Rs 40,000 less than the 435-backhoe loader. According to the company officials, the new machine delivers a minimum of 0.5 litres per hour savings in fuel consumption compared to the nearest competitor.

There is a huge scope for infrastructure development in India and the long-term growth story of this sector is still very much intact. With the ‘E’ standing for ‘Efficiency’, the 435E backhoe loader is best positioned to cater to new entrepreneurs in infrastructure and construction industries,” said, Sumantran, Chairman, Ashok Leyland John Deere Construction Equipment Company.

The CEO of the company, P Ravishankar said, the company has made significant progress in product development and channel growth with 155 plus touch points, and have acquired over 1,000 customers in the past two years.



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