Assurance Intl Limited, under the official licensing collaboration with the Goodyear Tire & Rubber Company, has unveiled its new range of filters and batteries that will be manufactured, marketed, sourced and distributed in India as well as in South Asia, Southeast Asia, Australia and New Zealand markets.

The product line will cater to the needs of multiple vehicles. Incorporating state-of-the-art technology, the batteries will offer increased power, longer life cycles and superior charging efficiency. In addition, the Goodyear automotive filter range is said to be effectively removing contaminants, ensuring optimal engine performance and longevity.

The company stated that Goodyear Batteries are synonymous with reliability. “Be it rugged undulating terrain, sudden curves or sharp bends, the powerful Goodyear Automotive Batteries, built with revolutionary technology, ensure a smooth drive through any road condition.”

Sanjay Sharma, Chief Business Officer and Vice President, Assurance Intl Limited- Goodyear Lubricants and Filters said, “We have had a tough journey and this will go on. I believe in that there are people and products. We are growing in terms of Both. As the industry is poised to grow, we expect to be in the league to top 5 Players by 2025.”

In an exclusive interaction with Charu Saxena, Chief Sales Officer, Assurance Intl Limited, India and South Asia, team ACI found that the new range of batteries has high cranking power and they come with a spill-proof design. “Rural sector development and youth pollution have led to increased purchasing power of people. As the user has increased someone had to research various consumer demands and cater for them accordingly. We found about different sorts of users which made us launch this curated range of Batteries and Air filters. Goodyear’s air, oil, cabin and fuel filters are for motorbikes, passenger cars, SUVs, tractors and trucks as well as construction, industrial and marine equipment.

The company expects to expand its distribution and provide after-sales assistance to consumers in Australia. Bangladesh, Bhutan, Brunei, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, New Zealand, Nepal, Pakistan, Singapore, Sri Lanka, Thailand, Timor-Leste and Vietnam markets.  


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