JK Tyres and Industries launches premium, replacement tyre solutions. Ashish Bhatia looks at the broader strategy at play.

JK Tyres and Industries Pvt. Ltd. (JK Tyre) recently launched a premium tyre solution. ‘Levitas Ultra’, the premium range of tyres were launched in Mumbai. Averred Anuj Kathuria, President (India), JK Tyre and Industries Ltd, “The Levitas Ultra range is aimed at the rapidly growing market for luxury cars in India. JK Tyre aims to dominate the replacement market for premium luxury car tyres with this new range of tyres.” To tap into the rapidly growing luxury car market (the market has grown by 50 per cent), JK Tyre is known to have designed the new range with an advanced silica compound. Tested extensively in Europe and in India, the special tread pattern is claimed to offer superior wet and dry grip, comfort, and durability. It is made available in seven sizes. The sizes range from 225/55 R16 to 245/45 R18 for premium cars. The tyres are claimed to comply with EU labelling norms for wet grip, rolling resistance, and noise level. With the design focused to meet the challenging Indian terrains, the company, as per Kathuria, expects the range to become a preferred choice of premium car users over a period of time. He informed that the company will set the warranty of the tyres only after thorough research and in keeping with the targeted segment needs. He additionally stressed on the warranty of two tyre manufacturers differing by the after sales experience and not just the set duration. The tyre manufacturer is in talks for this range with several Original Equipment Manufacturers and has commenced the implementation process. With a focus on the domestic market, the Levitas Ultra is expected to give JK Tyre a competitive edge in the Indian market. Going forward, expect the company to expand the Levitas Ultra range by introducing 19-22-inch tyres under the series. The tyres are rated 5 star for fuel savings. ACI

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