Mobilised

Datsun Go+ expands space but not the brand

Datsun Go+ expands space but not the brand

Text & Photos: Bhargav TS Datsun Go+, the second product from the Datsun stable, has created an all new segment of its own – the compact MPV. Nissan Motor Company, which revived the Datsun brand after 3 decades launched its first sub-four lakh rupee car Go in India. The entry level hatchback was designed for people who want to ‘go’[Read More…]

by January 26, 2015 Mobilised, OEM, Web Exclusive
Fiat Avventura – One for the Urban Jungle and the Regular

Fiat Avventura – One for the Urban Jungle and the Regular

Text: Srikant J   We all remember the Fiat Avventura from the Auto Expo early this year where it turned out to be a huge crowd puller. So much so that the design cues from it were as it is carried into Fiat’s Punto Evo which was launched just months before the Avventura. Unlike most automakers in the recent past,[Read More…]

by January 8, 2015 Mobilised, Web Exclusive
The new MINI 3-door and 5-door opens up new vistas

The new MINI 3-door and 5-door opens up new vistas

Text : T Murrali   The new MINI 3-door and the 5-door were recently launched in India at an event held at the Mehboob Studio, Mumbai. Both the models enunciate the character with fun behind the wheel due to its evolutionary refinement, sporty looks as well as premium style. Both the models are available at MINI dealerships across India as[Read More…]

by January 8, 2015 Mobilised, Web Exclusive

New Scorpio – an attempt to enhance performance

Text : Bhargav TS When an OEM upgrades its popular model, there could be slight cosmetic changes to look fresh and retain the DNA of the vehicle. However, Mahindra & Mahindra (M&M) has gone one step ahead by enhancing the looks, features and a few mechanical parts in its fast selling utility vehicle Scorpio. The vehicle has been in the[Read More…]

by December 1, 2014 Mobilised
Mahindra to plough agri market deeper with Arjun Novo

Mahindra to plough agri market deeper with Arjun Novo

Text & Photos: Bhargav TS In the 90s passenger car manufacturers in India had begun to offer new features to add comfort and convenience to the customers. This trend caught up with the commercial vehicles from the late 2000s as the vehicles were seen coming out with safety features and advanced equipment to comfort the driver. The trend seems to[Read More…]

by October 29, 2014 Mobilised, OEM
Honda becomes an Innovative ‘People Mover’ with Mobilio

Honda becomes an Innovative ‘People Mover’ with Mobilio

Text & Photos: J Srikant When Honda Cars India came out with its premium hatchback Jazz in 2009, it gave people a new perspective about Honda’s cars – they are unbelievably spacious. Ever since, all models that Honda has launched in India have set new benchmarks in their respective segments for space; Brio in hatchbacks, Amaze at the entry-level, and[Read More…]

by October 29, 2014 Mobilised
New ‘Star’ from TVS

New ‘Star’ from TVS

Bhargav TS   After introducing India’s first two-seater moped – TVS 50, the TVS Motor Company has constantly developed new products both in motorbikes and scooters. After splitting up with Suzuki in 2001, TVS developed its first commuter bike, the Victor, which was a grand success for the company. To taste more success in the commuter segment, TVS brought in[Read More…]

by July 28, 2014 Mobilised
Maruti merges technology and affordability in Celerio

Maruti merges technology and affordability in Celerio

Srikant J   Once every few years there comes a vehicle that challenges the set perceptions of the public about a particular segment of cars. The iconic M800 started it in the mid-80s; Toyota Qualis did it for MUVs and Mahindra Scorpio did so for the SUV segment. Maruti Suzuki now banks on the Celerio, with its much acclaimed first-in-the-country[Read More…]

by July 28, 2014 Mobilised
Is Jupiter the He Man of scooters?

Is Jupiter the He Man of scooters?

Bhargav TS TVS Motor Company, recognised for prowess in manufacturing gearless scooters, has fielded yet another offering, but this time with primary focus on the male riders. The company that makes scooters like Scooty Pep, Streak and Wego, has been hitherto targeting women customers. The expectation of customers from any brand or product is ‘more for less’ and the vehicle[Read More…]

by July 28, 2014 Mobilised
Datsun GO: Meshing technology with innovation

Datsun GO: Meshing technology with innovation

T Murrali The Nissan vision – Dream, Access and Trust, has been kept in mind while engineering the Datsun GO. The company has built an automobile by not merely changing the external looks but by bringing in some unique technologies, which were earlier confined to only their premium cars. The final product would impress and attract customers in totality –[Read More…]

by July 28, 2014 Mobilised