Story by: Anwesh Koley

Goodyear India recently announced the launch of two new products Assurance DuraPlus 2 and Wrangler AT SilentTrac for the Indian market. While Assurance Duraplus 2 is designed for small-to-mid-sized passenger cars to further meet the upgraded needs of value-conscious consumers, Wrangler AT SilentTrac is tailored for confident SUV drivers with a strong desire for adventure and the freedom to explore with full control over the wheels. The Goodyear Assurance DuraPlus 2 is available in 13 to 15-inch rim diameters while Wrangler AT SilentTrac is available in 15 to 17-inch rim diameters. The Assurance Duraplus 2 is a successor of the Assurance Duraplus, which was the earlier flagship product by Goodyear for the PV segment. Speaking on the occasion, Rajeev Anand, Chairman and Managing Director, Goodyear India, said, “As a pioneer in tyre technology, Goodyear has always been at the forefront of innovation, and continues to push itself to offer a wide portfolio of new offerings that cater to different market segments. We constantly challenge ourselves to develop better products and empower our consumers with superior driving experience.”

The Assurance Duraplus 2 features a strengthened TredLife technology that is optimised for longer mileage with durability and quiet performance, aiming to further provide comfort to passenger vehicle owners. This product will be Goodyear’s entry-level offering for the PV segment and is claimed to offer an optimum combination of performance and fuel efficiency. Following the success of the Assurance DuraPlus, which is known for its balanced offering of mileage and safety, Assurance DuraPlus 2 gives consumers more freedom to explore with its upgraded TredLife Technology benefits, including better mileage performance of up to 110,000 km, a highly durable and robust sidewall and reduced noise performance through a new tread pattern design and construction. The new symmetrical tread pattern is designed with a wide cavity shape and narrower grooves to increase wearable rubber volume, which ensures higher tread life. An enhanced cavity shape enables a more squarish and balanced footprint to maintain a larger contact patch and reduce contact pressure, resulting in extended mileage.

The Wrangler AT SilentTrac is designed to enhance rugged toughness while delivering a smooth drive, plus an impressive on and off-road handling performance and added resistance without noise. The latest innovation introduces an upgraded DuraWall Technology that withstands rugged off-road use by resisting cuts and tears, allowing versatility for drivers to go off-road at a moment’s notice. The improved rigid shoulder blocks and optimised tread pattern design deliver outstanding strength and reduced road noise for a quieter ride, while also resulting in excellent mileage and on and off-road performance. The Wrangler AT SilentTrac is the successor of the Wrangler AT/SA, Goodyear’s flagship offering in the SUV segment. Against its predecessor, this new product comes with an increased tread life of more than 30 per cent and reduced chipping of 59 per cent.

Commenting on the launch of both the innovative products, PK Walia, Vice-President, Consumer Business, Goodyear India, said “We are excited to release our latest innovations in the Indian market in order to cater to the evolving consumer needs. Both Assurance Duraplus 2 and Wrangler AT SilentTrac outperform their predecessors and we are confident that these new products will empower our consumers to go further. They offer superior benefits to our consumers and provide safe and better quality driving experience,” he concluded. ACI


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