Daimler India Commercial Vehicles (DICV), a 100% wholly owned subsidiary of Daimler AG, Stuttgart, Germany along with Mitsubishi Fuso Truck and Bus Corporation, Japan (MFTBC), a Daimler Company, launched its robust DICV-made trucks in Zimbabwe, making it the 4th African market since the start of export in May 2013. As a part of the first 15 export markets for DICV under the new Asia Business Model, the Zimbabwe market is a potential market in Africa. The trucks will be sold through the exclusive dealer, ZIMOCO, an authorised local distributor in Zimbabwe. These trucks are already present in the markets of Kenya, Sri Lanka, Zambia and Tanzania.
FUSO Brand enters Zimbabwe
The FUSO truck range manufactured at DICV‘s Oragadam, Chennai plant comprise 5 models spanning Medium/Heavy-duty (25– 49 tonnes referred to as ‘FJ’, ‘FO’ & ‘FZ’) and Light/Medium-duty (9–16 tonnes referred to as ‘FA’ & ‘FI’). FUSO is already showing strong growth potential in Africa with presence in over 35 markets, and almost doubling sales in the first quarter of 2014 to 2,000 units, compared to the same period in 2013. With the addition of this new range of trucks to its product portfolio, FUSO offers its customers a wider choice of Trucks that are reliable and fuel efficient, backed by a robust distribution network.
Daimler expects to gain additional growth momentum in the future markets on top of the current existing markets from its new Asia Business Model introduced in 2013. The new business model creates synergies by bundling the strengths of MFTBC and DICV under the umbrella of Daimler Trucks Asia.
