DIRT DRAG 2026 marks the first step in a long-term partnership focused on rider-led experiences
IPONE, a French motorcycle lubricant and maintenance brand, has partnered with Throttlerz Racing as the Title Partner of DIRT DRAG, India’s National-Level Pro Dirt Drag Championship 2026. Held recently in Coimbatore, Tamil Nadu, the two-day championship brought together riders and enthusiasts from across India’s growing off-road and performance riding community.
The event attracted around 150–200 participants and nearly 6,000 spectators, with participation limited to experienced riders. Competitors went head-to-head in off-road acceleration runs, testing their reaction time, riding skills and bike control across different engine-capacity categories.
The partnership marks the beginning of a longer-term association between IPONE and Throttlerz Racing, with plans for additional rider-focused activities and experiences in the coming months. The initiative aligns with IPONE’s “Ride with Attitude” philosophy and its focus on engaging with India’s evolving adventure and performance riding culture.
Milind Acharya, Chief Marketing Officer, Motul India and South Asia, said, “Motorcycling today is no longer defined only by long rides. A new generation of riders is embracing adventure, off-road experiences and stunt culture as a way of expressing individuality while riding responsibly. At IPONE, this spirit is at the heart of who we are. ‘Ride with Attitude’ reflects riders who are bold, confident and constantly pushing their own boundaries. DIRT DRAG embodies this energy and provides a strong platform to engage with these communities. Through our partnership with Throttlerz Racing, we aim to support the riders, culture and experiences shaping the future of motorcycling in India.”
DIRT DRAG featured a knockout competition format, with riders competing across multiple engine-capacity classes. The strongest performers progressed through successive rounds, with winners crowned in each category. The championship offered a total cash prize pool of more than ₹5 lakh across various categories.
For Throttlerz Racing, the partnership builds on its efforts to provide a professional platform for India’s adventure and off-road riding community.
Biju, Founder, Throttlerz Racing, said, “DIRT DRAG was created to give India’s adventure and off-road riders a professional platform to showcase their skills while encouraging more enthusiasts to participate in the sport. As the championship continues to grow, partnering with brands that understand the needs of performance riders becomes increasingly important. IPONE’s motorcycle-focused approach and racing heritage make it a natural fit for the championship. We look forward to building this platform together and creating more opportunities for riders across the country.”
During the two-day championship, IPONE also engaged directly with riders and enthusiasts through product showcases and on-ground interactions.
With DIRT DRAG as the first milestone, the partnership establishes a platform for IPONE and Throttlerz Racing to develop further rider-led experiences and activities aimed at India’s growing adventure and performance riding community.
