Tata Motors will commence bookings for its much-awaited compact hatchback, TIAGO from March 10, 2016. The company has also launched an exciting opportunity for all car enthusiasts and Messi Fans in India to own the Tata TIAGO and meet the international sports icon, Lionel Messi, the global brand ambassador for the company’s Passenger Vehicle Business Unit.

Customers above 18 years of age can book a TIAGO either online or at any of the Tata Motors’ Authorised dealership with a payment of Rs 10,000 and become eligible to avail this once-in-a lifetime experience.

The participating customer will be further requested for a response to the question ‘I love Tata TIAGO because…’ and basis the most creative response, the company will shortlist the first set of qualifiers. The final 5 winners, selected through a lucky draw, would be eligible to take any 1 person of their choice to visit Barcelona and meet the football legend, Lionel Messi. The winning entries will be announced after 30 days from date of closure of the promotion period on www.tatatiago.com. Tata Motors will also roll-out a national BTL campaign in a phased manner, from March 15, 2016.


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