PolarisPolaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc. (USA), has made an entry into motorcycle manufacturing by launching its Chief brand range of motorcycles. It includes Indian Chief Classic, Indian Chief Vintage and the Indian Chieftain. The Chief range is powered by the Thunder Stroke111 engine that churns out 139 Nm of torque at 2600 rpm. The range will be sold through the completely-built-up (CBU) route. The price would be from Rs 26.5 to Rs 33 lakhs.

The Thunder Stroke 111 engine features 111 cubic inch displacement that delivers raw power with iconic styling which has long been the hallmark of the Indian Motorcycle brand. The 49-degree V-Twin engine marks the first clean-sheet Indian Motorcycle engine design in seven decades. With parallel pushrod tubes, finned heads, down firing exhausts and left side air intake, the proportions and layout will be familiar to Indian Motorcycle riders.

Pankaj Dubey, managing director, Polaris India Pvt. Ltd. declares, “This launch holds great importance for us. We launched the marquee bikes in the US early last year and were appreciated immensely for reviving history. The Chief line enthralled the bikers and created an aura for itself within a few days of the launch. Reviving the legend with a new heart but its same soul, Polaris India has ended the long wait for Indian Motorcycle enthusiasts with this launch. We are now giving enthusiasts a chance to own a piece of history in a modern package.”

Polaris is a recognized leader in the power sports industry with annual 2012 sales of $3.2 billion. It is in the market for both snowmobiles and off-road vehicles, and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands.

Polaris India Pvt. Ltd was established as a wholly owned subsidiary of Polaris Industries Inc. (USA), which designs, manufactures and markets, Off Road Vehicles (ORV’s), All-Terrain Vehicles (ATVs), Snowmobiles, Motorcycles and Electric powered vehicles. Polaris India launched its flagship products including ATVs, Polaris Ranger RZR, Side x Side Vehicles and Snowmobiles in India on 24th August, 2011. (END)


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