Press release

  • ASDC comes on board as a Skill Development Partner
  • A series of assessments will be held for women drivers from India at Erda’s Speedway in Vadodara, India in November 2021

23rd November 2021: AutoGuru India along with Formula Woman UK are bringing a unique platform that gives a golden opportunity to women drivers to be in McLaren driving seat in 2022. Automotive Skill Development Council (ASDC) have come on board as a skill partner for the 2-day event to be held India at Erda’s Speedway in Vadodara, India in November 2021.

The 2-day event which will be held at Erda’s Speedway in Vadodara will give women drivers a platform to make a career in motorsport. In these 2 days, the women drivers will be assessed over 5 parameters i.e., driving, go-karting, physical fitness, media, and written test. The 3 winners from India will further progress to the UK leg where they will compete with 47 other Women from across the 28 participating countries. Over rounds of eliminations, 12 Women will go through the TV shoot-out episode to be held in February / March 2022 in UK/Europe. Over further assessments, 6 winners will get a dream chance to compete in the McLaren GT Cup Championship in England.

Commenting on the same, Ativ Shah Co-Founder and CEO AutoGuru India says, “We are very happy to have the ASDC on as a skill development partner for Formula Woman India. Formula Woman is a platform that is looking out for drivers with the best driving skills and a personality to match it. We at AutoGuru are aligned in our vision, objectives with the ASDC which includes – Skill and education Development in the Auto industry, promoting safe driving, promoting driving as a skill and encouraging more women to pursue their careers in the Auto, Motorsport industry. The partnership with the ASDC is a huge boost for participants and the Formula Woman movement.”

Commenting on the same, Mr. Arindam Lahiri, CEO ASDC says, “We are extremely happy to be the skilling partner of AutoGuru India for Formula Women UK. At ASDC we have always been at the forefront of advancing digital inclusion and equity across India through our various training programs. Our partnership with AutoGuru India reflects our commitment toward strengthening the skilling ecosystem and closing the digital skills gap by enabling Indian women to pursue the path to success in a digital-first economy. ”




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