Visteon Corporation has unveiled a new Innovation centre at the global automotive supplier’s corporate headquarters in Van Buren Township, Michigan. The state-of-the-art facility combines a technology showroom with a conferencing area, design studio, collaboration space and ‘experience lab’ – aimed at fostering creativity and teamwork in delivering new products and solutions for automakers.

Visteon opens Innovation Centre“The innovation centre is a reflection of Visteon’s global vision for developing leading-edge technology in our core cockpit electronics and climate businesses,”said Visteon President and CEO Timothy D. Leuliette. “It provides a welcoming and functional workspace that encourages rich dialogue and an exchange of creative ideas among customers, employees and strategic partners,” he added.

The 7,600-square-foot innovation space was designed to offer a premium experience for customers who visit the centre, as well as for the industrial designers and innovators who work there. “The inspirational appearance stimulates rich discussion while the collaboration tools ensure effective meetings,” said Tim Yerdon, Visteon’s global director of innovation and design.

The product showroom includes a blend of advanced concepts and products newly in production, developed by Visteon’s electronics business and its majority-owned climate business, Halla Visteon Climate Control. From paint to lighting, the innovation centre was designed to incorporate environmentally conscious materials in an aesthetically pleasing environment.

The centre has taken off to a fast start with Visteon’s customer base, which includes the world’s leading vehicle manufacturers. “We’ve achieved a record number of visits to Visteon from customers and key partners since the innovation centre opened, including full-day customer workshops,” Yerdon said. “This not only speaks to the physical attributes of the space, but also to the appeal and relevance of the innovations inside,” he added. 

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