Maruti Suzuki NEXA showroom
Maruti Suzuki India Limited (MSIL), a leader in Indian automobile industry has launched its best in class sales channel NEXA in New Delhi. MSIL always pioneers in experimenting different strategies to attract customers and unambiguously will hi-five its success on all its experiments. NEXA a sales channel is architected to quench the customer’s pampering thirst. Indian car buying segment is now growing leaps and bounds and to capitalise the segment OEMs should reach them out in their possible dabbling ways with varieties in their approach.MSIL has consistently lead the industry in terms of reach, depth and quality of sales and service network and thus far positioned itself with a commendable engagement with the customers, prospects and suspects and that reach contributes them with a market share of 45%.
To introduce a new product, contemplation of the predecessors in terms of the feedback from the customers is indispensable and a key to succeed in the new launches. MSIL does that perfectly by offering bouquet of solutions to customers viz insurance,finance,trade-in at their dealerships. NEXA is a state-of-art approach towards customer’s need of the hour in owning a car with personal care,warmth and attention. Technology, people,showroom and process if come together will definitely bells a sterling hit and Maruti does that in NEXA.
Speaking on the ocassion Kenichi Ayukawa, Managing Director, MSIL remarked that, “The mission of NEXA is to offer innovative value and direction so that we can adequately respond to the new segments of Indian customers and offer them the experience which they value. While we will of course continue to enhance customer satisfaction in our current network, with NEXA, I am confident Maruti Suzuki will be able to cater to a broader range of customers who value pampering, innovation and a personal touch in their car owning experience.” S-cross, India’s first premium crossover is the debut vehicle to roll into NEXA for sales. MSIL’s mission of selling 2 million vehicles per annum by 2020 will get its shape with these contributing sales channels.
NEXA exhibits retail experience
NEXA as mentioned is a pioneering initiative by MSIL zealing to cater beyond selling cars and create a new form of experience to customers. Relationship managers could take a position ahead as relationship leaders with all the necessary charisma imparted The new recruit strength will go upto 2500 in 6-8 months which gives an overview of the number of NEXUS sales channels the company plans for in 6-8 months. NEXA shares exemplary experiences on stepping in and few are highlighted right below to heel the feel.
Digital experience
NEXA will be one of the most digitally and technologically advanced buying experiences for automobile customers. Equipped with state-of-art ipads, going paper less, the car configurator provides a virtual experience to the customer. From Apple TVs that easily mirror ipads to a digital welcome when he comes in for delivery, the customer lives through a delightful virtual experience during his stay at NEXA. NEXA Owner’s App, a Smart Phone Application is another technology enabler which helps the customer to recall service history, emergency support, accessory purchase, event updates, booking and manage service requests and even a choice of favourite music.
Design experience
Black and white prestige monochromatic theme showroom showcases the displayed vehicles in their full swing with illuminous lighting. A dedicated in-showroom delivery area, with LEDs and music, brightens up the customer’s biggest moment of joy – car delivery – manifold. Unequivocally, at the NEXA showroom the customer’s first journey in his new vehicle starts when he drives out from a premium air-conditioned showroom. The virtual trial inside the showroom comes to an actual reals on the road now.
