Michelin, the tyre technology company, has launched their new Michelin Tyres & Services (MTS) store in Bikaner in partnership with Bhagwati Tyres. Strategically located near Khatu Shyam Temple on Jaipur Road, the new facility further strengthens Michelin’s retail footprint in Rajasthan and enhances access to premium tyre solutions and world-class automotive services for customers in the region.
Spread across an expansive 7,000 sq. ft., the new MTS store has been designed as a modern premium mobility destination equipped with advanced infrastructure and customer-centric facilities. The outlet offers Michelin’s premium passenger car and two-wheeler tyre range, supported by service capabilities including wheel alignment, wheel balancing and nitrogen inflation, delivering a comprehensive ownership experience under one roof.
The facility was inaugurated by Annu Mehla, Regional Sales head- B2C (North & East), alongside the team from Bhagwati Tyres. Commenting on the inauguration, Shantanu Deshpande, Managing Director, Michelin India, said, “As mobility aspirations continue to evolve across India, we are seeing growing demand for premium products and high-quality automotive services beyond traditional metropolitan markets. Bikaner represents an important growth market for Michelin in Rajasthan, driven by increasing vehicle ownership and a rising appreciation for performance and safety. This expansion is aligned with our plans to introduce Made-in-India passenger car tyres, reinforcing our commitment to delivering globally benchmarked products tailored for Indian consumers”
Bhagwati Motors Nokha Private Limited brings over two decades of experience in Rajasthan, having established its presence in 2006 and steadily expanded across multiple cities. The company has made significant capital investments in spacious retail infrastructure aimed at redefining the tyre retail experience in Rajasthan. Through its partnership with Michelin, the company aims to deliver world-class tyre solutions rooted in safety, durability and performance, while supporting the growing automotive ecosystem across the region.
The ‘Red City’ of Bikaner, known for its rich heritage and growing economic activity, is witnessing rapid infrastructure development and increasing adoption of premium vehicles. Rising intercity travel and changing customer preferences are creating a stronger demand for organised automotive retail and professional after-sales services, making the city an important market in Michelin’s continued regional expansion strategy.
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