TVS Srichakra the manufacturer and exporter of a large range of off-road tyres in India, has showcased its latest Agri Radial Tyre – ‘Tigertrac’ for the European and global markets at the 28th International Tyre Fair held at Reifen, Germany.

TVS TyresOrganized by Messe Essen GmbH, Reifen is a highly prioritised event on tyre manufacturing technology exhibition and conference. It was a 4-day event from 27th to 30th May that saw 670 exhibitors from 44 countries.

Marketed under the TVS Eurogrip brand, ‘Tigertrac’ is a newly developed radial agriculture tyre line suited to address both farm and road use. It promises to offer best flotation and excellent road performance with low fuel consumption and high resistance to wear and tear. The Tigertrac tyres are manufactured on unique compact tyre building machines, capable of assembling various tyre components in one revolution, a fully automated deposition, resulting in outstanding uniformity that reduces vibrations. The tyre rolling behavior highlights its longitudinal high angle lugs and more rubber area in contact with road.

The comfort ride comes from its make with polymer type and ratio for high damping properties. The maximum flex area close to the ground also adds in making it comfortable for the driver. Along with nanotech activators this allows high reinforcing cap base to achieve highest tear energy in all services and ambient temperature conditions making it cut resistant.

TVS Tyres - 2P Vijayaraghavan, Director, TVS Srichakra said,“We are very glad to be a part of one of the top International tyre exhibitions to showcase our Agriradial tyre Tigertrac. During the designing and manufacturing process we ensured that we look into each one of the fundamental factors that affect a tyre in various conditions. Tigertrac is one such innovation from the house of TVS Srichakra that is highly efficient for the farm and road. Our distributors across the globe and visitors to our stand were highly impressed with our tyre.”

Another interesting highlight of the stall was the innovative ‘augmented reality’ activity that attracted the audience. Augmented reality is one of the newest innovations in the electronics industry. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments which is commendable. TVS Tyre augmented reality activity featured a Royal Bengal Tiger that could interact with any participant who stood on a given marker. The company has strengthened its presence in Europe year on year with the Eurogrip range of Off-Highway Tyres and their participation in Reifen has added to their portfolio.


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