Mahindra has announced the name for its all-new compact sub 4-meter SUV. This new car will be called the TUV3OO and will feature a 1.5-litre engine to avail of the excise duty cuts. The new SUV will go up against the Ford EcoSport and will be launched in mid-September. The new compact SUV, the Mahindra TUV3OO follows the XUV5OO nomenclature is actually pronounced ‘T-U-V Three, Double O(Oh)’. The design of the tough and stylish Mahindra TUV300 has been inspired by a battle tank. Raised shoulders, high front nose, flat roof, high ground clearance, and straight bonnet give the Mahindra TUV300 an iconic true blue SUV silhouette.

Decked up TUV300

Dr Pawan Goenka, Executive Director, M&M said, “Today, Mahindra has the strongest equity in the SUV segment in India. In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters. I am confident that the Mahindra TUV300 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand for Mahindra.”

True to the tough and rugged DNA of Mahindra vehicles, the Mahindra TUV300 is an all new SUV platform. The Mahindra TUV300 has been designed and developed in-house by the Mahindra design team. The research and development of Mahindra TUV300 has been carried out at the world class Mahindra Research Valley (MRV) in Chennai.

Pravin Shah, President & Chief Executive, (Automotive) M&M said, “The TUV300 is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources. The vehicle will be manufactured at M&M’s future-ready manufacturing facility at MVML, Chakan in Maharashtra, where again innovative engineering, state-of-the-art technologies and manufacturing excellence are simply par excellence.”

The Mahindra TUV300 is truly unique for the manner in which it was conceived and designed. In fact, all research and development activities for this SUV were planned with global standards of quality, technology, testing norms, safety, regulations and emissions from the very start to delight the customer.

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