K Vijaya Kumar has joined SAR Group’s E-Mobility Businesses as the MD & CEO in August 2020.Prior to joining SAR Group, he was President – Automotive Business, Greaves Cotton Limited (GCL).

SAR Group is co-founded by Navneet Kapoor &  Rakesh Malhotra, Serial-Entrepreneurs par excellence and best known for brands like Luminous (sold to Schneider), Livguard & Livpure.

SAR has been incubating E-Mobility business in two wheeler and three wheeler segment under the Lectrix brand, Components business under the Livguard Drivetrain brand and last mile delivery, charge and swap business as well as battery & vehicle leasing under Mooving platform.

Kumar will focus on all E-mobility businesses at SAR Group and lead the strategy and execution of delivering a comprehensive infrastructure, products & services portfolio to enable electric vehicle usage and growth.

At GCL, Kumar launched the journey of Greaves into Electric mobility business with acquisition of Ampere for 2 wheelers and Best Way for three wheelers. Under him, GCL commercialised the world’s first diesel BSVI single cylinder engine in 25 months. Before GCL, he was the CEO of BPL Techno Vision Limited (BTVL) for 6 years.

Kumar has over two and a half decades of rich experience in developing and building challenger brands in India and the ASEAN region. Prior to joining BPL, Mr. Kumar was with TVS Motors, as Director, Sales & Marketing, ASEAN Region based out of Indonesia. He spent close to 13 years at TVS and was widely recognised as one of the top brand innovators and turn around specialist at TVS. Mr. Kumar has had earlier stints with Bajaj Auto.

 Kumar has an MBA from National University of Singapore and B.A. (Hon’s) from University of Delhi, India


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