Text: T Murrali



Venu Srinivasan, CMD - TVS Motor Company, addressing the Annual Regional Meet of Indo-German Chamber of Commerce

Venu Srinivasan, CMD –
TVS Motor Company,
addressing the Annual
Regional Meet of
Indo-German Chamber
of Commerce

Clear understanding between partners is the key to success in a joint venture between two organisations, said, Venu Srinivasan, Chairman and Managing Director, TVS Motor Company. Delivering his address at the Annual Regional Meet 2014 of the Indo-German Chamber of Commerce, he said, it is better to have a “prenuptial agreement,” as the Americans do before marriage – that if it breaks up, who will get what; similarly, this can form part of the agreement for joint ventures as well, to work soundly.

Speaking on the theme of the event, ‘Infinite Opportunities of Indo-German Collaboration’ Srinivasan explained that if both partners seek the same payback, the joint venture is unlikely to be successful; it is going to end up in competition. He said there are large opportunities for the GermanMittelstand (Small and Medium-sized enterprises in Germany) to establish joint ventures with Indian organisations, with the country stepping in to the growth path again.

The Consul General of the Federal Republic of Germany, Achim Fabig said, Indo-German Chamber of Commerce is all about ‘incredible and infinite opportunities, made in and to be made, in Germany,’ which are brands created by India and Germany for specific purposes. In the context of Indo-German collaboration it is necessary to look, not at a one-way street but a multi-lane highway, or Autobahn. Energy efficiency, environmental protection, waste management and energy security are issues of equal importance to both India and Germany. “That should be reflected in our discussions and in the exchange
of ideas over the upcoming years,” he said.

According to Bernhard Steinruecke, Director General, IGCC, currently industrial revolution 4.0 is in vogue and this is a combination of hard core manufacturing and information technology, which are domains of Germany and India respectively. This revolution can be propelled with prudent collaboration between the two countries.


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