A first-of-its-kind virtual showroom for carbon black has been launched by Birla Carbon, one of the top producers and suppliers of high-quality carbon black solutions. It offers a Virtual Reality experience and highlights the benefits and variety of uses of carbon black through the perspective of a Virtual Car. It can be accessed here, https://www.digitalshowroom.birlacarbon.com

This industry first, virtual reality experience, takes an individual through intricate uses of each part of a car and showcases, through an immersive experience, how carbon black can make a difference to the solutions it is part of. The virtual showroom aims to be a one-stop shop experience for the entire value chain of carbon black solutions. Speaking about this launch, John Davidson, Chief Sales and Marketing Officer, Birla Carbon, said, “All around us, the pace of change has accelerated in recent years. The adoption of digital tools has been fast, representing an opportunity to do things better. As part of our innovation journey, we identified a need to easily help people find carbon black information in its many application spaces.” He further added, “We work hard on innovations that bring sustainable and value-added experiences to our value chains. This virtual showroom is one such endeavour. This showroom will go into the depths of an automotive vehicle and drill down to the specific applications and benefits of carbon black. Exploring the various parts of the showroom will give you an engaging experience in understanding key components in which carbon black is effectively used.”

Birla Carbon’s entry into digital innovation will be marked by the launch, which aims to share knowledge, provide hands-on learning opportunities, and help users understand carbon black solutions based on their needs. Six categories make up the virtual showroom: Tires, Coatings, Inks, Niche, Plastics, and Mechanical Rubber Goods (MRG). More details about the true value of carbon black in these applications are given for each category. It includes information on their performance characteristics, advantages, and alternatives.
Another crucial link in the vast Birla Carbon enterprise is this showroom. The journey starts with a single click, whether it is a global manufacturing network that offers high-quality carbon black, cutting-edge R&D and Innovation facilities, or a supply chain network that links every region of the globe.

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