Comstar the leading manufacturer and supplier of automotive starter motors has launched world’s lightest starter motor. Growing focus on environment with tighter emission norms lightens the path in auto industry. This becomes the platform for technological innovation in starter motors and the 2kg glass ceiling that is existing in the market is broken. Comstar has also received Ford world Excellence Award-Gold. 2 years before the same podium has awarded Comstar the World Excellence Award-Silver.


The company’s in-house R&D team has been challenged on ‘the under 2kg starter motor’ target and the team with 12 months of painstaking efforts cracked it down. They have worked on the optimisation rule in the choice of materials and design. The team has used plastic components and magnesium alloy as alternate materials replacing the metal components and aluminium. The company has to get to work with a lot of simulation and FEA techniques for finding approximate design solutions ensuring the unhindered performance of the motors.

The 1.5kg motor is the first sub-2kg starter motor developed for passenger cars anywhere in the world. It is 100% ‘Made in India-Made for the world’ product using indigenous resources and capabilities. Our team has fine tuned the motor to ensure the balance between the weight and the performance and it is indeed a master piece for us,” said Praveen Chakrapani Rao, Vice President, R&D, Comstar.

Addressing on the occasion Sat Mohan Gupta, CEO and President, Comstar said, “We are delighted to receive Ford world Excellence Award-Gold in recognition of our performance in 2015. This is a great opportunity for us to step up our performance in terms of quality and service to a new level. Suppliers who are exceptionally good in performance and delivery will get this awarded. Quality, green initiatives, safety and smartness in technology are the four pillars essential to crack this hallmark award. This is the right time to set our next milestone and we aspire to achieve the ‘Brand Pillar Supplier’ award in a year’s time.”

Amongst 4000 suppliers who contended for, 57 awards were presented to suppliers who exceeded the company expectations and distinguish themselves from their peers by achieving the highest level of global excellence in 11 categories namely quality, green, safe, smart, lincoln luxury, aligned business framework, special recognition, diverse supplier of the year, supplier diversity development corporation of the year, gold and silver for supplier manufacturing sites.

Speaking on the occasion, Rajagopalan, Director, Program,STA, Ford APA highlighted, “Meeting our requirement standards is the bottom line and that is the significant achievement at the first go and Comstar has achieved the same in 2008. We don’t have any award region-wise or country-wise and the only award we confer is the world excellence award. In the Ford Brand Pillar we have quality, safe, smart and green as the 4 faces and it is not the one time achievement we look for but sustainability in achievement. The management, the doers (team) and the supplier should be in congruence to achieve sustainability and Comstar has cracked it. With Comstar, zero ppm is one of the attributes we honored.” Never-before it happened where Google, Apple and everyone has started targeting auto industry. Hence innovation has become the key to stride equally with the existing competition. “We recognise Comstar as true role model for the suppliers,” added Rajagopalan.




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