Jean Louis Grumet, Vice-President, China/Asean and India/Pacific area, Banque PSA Finance, Joel Verany, Vice President Sales & Network Development, Citroën India, and Pralay Mondal, Executive Director, Axis Bank along with (L to R – standing) Shishir Mishra, Director and Head – Partnerships (India), Banque PSA Finance, Jagdeep Mallareddy, President, Head Retail Lending, Axis Bank and Bijoy Thaplial, Senior Vice President, Retail Assets-Wheels, Axis Bank.

Citroën, a globally successful brand of the auto conglomerate, Groupe PSA, entered into a white-label arrangement with Axis Bank, as a preferred Banking partner, to introduce Citroën Finance in India. Citroën Finance will provide retail finance and mobility solutions including value added products to its customers and customised credit
solutions to its dealers in India.

Speaking about the partnership, Roland Bouchara, Senior Vice President Sales and Marketing, Citroën India said, “This partnership with Axis Bank is in line with our commitment towards providing the best-in-class experience to our customers not only at our dealer showrooms but also online. Citroën Finance will be a one-stop financing solution for our customers and dealer partners in India, offering customised, unique and seamless financial
services solutions.”

Commenting on the partnership, Jagdeep Mallareddy, President & Head Retail Lending, Axis Bank said, “We are delighted to collaborate with Citroën, a leading global brand in the automobile segment and be a part of their growth story in India. This collaboration would enable offering Citroen’s advanced and world-class financial products to the Indian consumer, made available through Axis Bank’s extensive physical and digital reach pan India. This partnership adds to our portfolio of large finance partnerships with International and Domestic auto


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