Air90 Automotive, a premium reseller and fabricator of OEM replacement parts, outdoor gear and performance accessories for cars, motorcycles and 4x4s in India, announced the grand opening of its Automotive Parts and Accessories Store featuring over 500 new 4X4 accessories  from leading parts and accessories manufacturers for 4X4 enthusiasts and off-roaders. With this launch, Air90 Automotive intends to capture an untapped market of 2 billion USD.

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India is certainly a market that has much potential and is rapidly growing as more people are becoming involved in the off-roading scene. Over the last few years more 4×4 clubs and stores have been established throughout most large cities of India. The recent vehicle releases such as the V-cross, Fortuner have created a new market of 4×4 enthusiasts who wish to accessorise their vehicles and take their vehicles off-roading.

Launching the new store, Karthik Shankar, Co-Founder, Air90 Automotive said, “We are kicking off in NCR which is buzzing with so many offroad clubs and groups. The number of SUV and 4×4 building garages are testimony to the interest levels in modding their vehicles to look apart and personalised. We intend on expanding our retail presence to at least 8 stores by end of 2018. We will also be expanding our product range to cater to different segments.” He further adds, “The offroad scene in India broke out in the mid-2000s. Unfortunately it has not evolved as fast as it should have primarily due to the lack of equipment. The quality and talent of vehicle builders and off-roaders in India is amongst the best in the world but we have always been limited by our equipment. With this launch we aim at delivering convenience, complete peace of mind and sheer delight of owning a 4X4 Car. The hybrid model will help us do business with ease – Store catering to Northern states while online store across the country.”

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George Mikhail, ‎International Account Manager – ‎ARB Corporation Ltd said, “We have teamed with Air90 for a variety of reasons. Air90’s directors & team come from a strong business orientated background and play an active role in the business and also share the same drive & passion that we have for off-roading and 4×4 vehicles. It was important for us to partner up with a team who are ambitious in growing the ARB brand in India at the same time retaining ARB’s reputation as the market leader for 4×4 accessories.”

Commenting on the partnership with Air90 Automotive, Kiichiro Ichikawa, President, IPF Japan said, “In the world’s 4X4 industry, IPF has been dedicated to deliver the highest quality lighting products for 4WD enthusiasts. Our company’s policy is to fulfil our customer’s requirement and satisfactions. Now working with Air90 Automotive in the Indian market, IPF believes that passionate company owners will lead the company towards success and IPF is very excited to provide its uncompromised workmanship to Indian customers.”

Photography by © 2007

To deliver on the promise of providing Quality equipment’s at affordable rates, AIR 90 is partnering up with world leaders like ARB, Oldman EMU, PIAA, IPF, Fox, RIVAL, Vision X, Red Winches, KC Hi-Lites, Stop Tech, DBA, Redline Lubricants, and VIAIR. Every brand that it has tied-up with is the market leader in its space. These are some of the biggest names in the off-road and motor sports space. They are brands that have been tested and proven over years to be the very best in what they offer.

Some of the product categories available at Air90 Automotive are Suspension, Bumpers & Bullbars, Winches, Under-vehicle protection, air-lockers, high performance brake kits, performance lubricants, some of the best lighting solutions both LED and halogen, fuel additives, compressors, outdoor camping equipments, recovery equipments, horns, auto-fridges to name a few.


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