FUSO Brand enters Tanzania, its Fourth export market
Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a 100 percent wholly owned subsidiary of Daimler AG, announced that they have started exporting FUSO brand to Tanzania. This is the fourth market that FUSO has entered since the start of export in May 2013. FUSO branded trucks, which are manufactured at DICV‘s Oragadam plant, is aimed only for exports in Asia and Africa market.
As a part of the first 15 export markets for DICV under the new Asia Business Model, the Tanzanian market is a key market in Africa. The trucks will be sold through the exclusive dealer, Diamond Motors Limited, in Tanzania.
The FUSO truck range manufactured at DICV‘s Oragadam plant comprise 5 models spanning Medium/Heavy-duty (25 – 49 tonnes referred to as ‘FJ’, ‘FO’ & ‘FZ’) and Light/Medium-duty (9 – 16 tonnes referred to as ‘FA’ & ‘FI’).
FUSO is showing strong growth in Africa having presence in over 35 markets, and almost doubling sales in the first two months of 2014 to 1060 units from 580 units in the same period of 2013.
Besides Tanzania, these trucks have already reached the markets of Sri Lanka, Kenya and Zambia with more markets to follow in Africa and Asia.
With a clear view on the growth potential in Africa, FUSO is in preparation to continuously add further markets to its strong market presence.Daimler Trucks Asia expects to gain additional growth momentum in the future markets on top of the current existing markets from its new Asia Business Model introduced in 2013.
This new business model creates synergies by bundling the strengths of the Japan-based Mitsubishi Fuso Truck and Bus Corp. (MFTBC) and Daimler India Commercial Vehicles (DICV) under the Umbrella of Daimler Trucks Asia.
