Leading global brand in high-performance audio systems, Rockford Fosgate have announced their association with Blaupunkt India as their distribution partner for the country. The Prime, Punch and Power ranges of products will be available via the exclusive distribution agreement.
The portfolio offers a 3 series extensive product range to cater to a wide audience based on their preference and budget. For the premium range of consumers, the Punch and Power lines will be distributed through select premium dealer channel having the necessary infrastructure and skills to install the Punch & Power products. The premium dealers will be appointed by invitation only after Blaupunkt India conducts a comprehensive audit on their capabilities. This will also ensure exclusivity to the niche target group. Premium range products will be available with dealers across Blaupunkt India’s dealership network in the mass market, promising consumers’ value for money and excellent sound quality.
Speaking on the association, Mr. William R. Jackson, President and Chief Executive Officer of Rockford Corporation said “India is an exciting market lending a wide and diverse audience base for our products. It is great to have Blaupunkt India on board, a brand that has built strong credibility in the country, as our trusted partner in our journey to establish Rockford Fosgate as an indomitable brand with Indian consumers. Being a global brand known for class leading products, we look forward to an excellent consumer response, with our products being available for sale in India across Blaupunkt India’s exclusive dealer network.”
Designed and Engineered in USA, Rockford Fosgate as a brand spells POWER and ATTITUDE. Building high performance audio equipment for automotive, marine and power sports applications, the brand incorporates some of the most state-of-the-art facilities and brilliant use of technology to offer a class leading and passionate sound experience.
Pankaj Jagwani, Director, Blaupunkt India added, “We are delighted to announce our association with Rockford Fosgate. Each sound line that we are dealing with is a spectacular range of products and we are certain that the Indian market is more than ready to welcome it at this point. Rockford’s decision to trust us with this world renowned brand is a testament to the customer focus and market understanding of the Blaupunkt team in India.’’
