Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – today announced its aggressive business direction for FY’2015-16.
Shedding light on India’s importance and Honda’s game-plan for this crucial market, Keita Muramatsu, President & CEO, HMSI, said, “With India contribution reaching 25% of global Honda motorcycle sales this year; India is and will remain Honda’s priority market globally. However, I consider 50 lakh units to be the turning point of Honda in India. In FY’2015-16, the company is taking the next leap of business expansion. We will be bigger with new manufacturing capabilities and aggressively growing network in the hinterlands, better at customer satisfaction and bolder with our introduction of ever highest 15 new models in just one year.”
Elaborating on what customers can expect from Honda this year, Yadvinder S Guleria, Vice President – Sales and Marketing, HMSI said, “Honda will surprise Indian customers across scooter and motorcycle segments in 2015. Starting with the launch of new CB Unicorn 160 in January’15, Honda has re-activated the Indian two-wheeler market with 6 new offerings in just 2 months. The new Activa 3G launched today takes the Activa legacy further with new generation styling while new CB Shine boasts of refreshed styling with new features like refined HET engine and CBS (Optional). We are also introducing additional collection of color and graphics in Dream Yuga and Dream Neo mass motorcycles. Also getting trendy graphics and sporty logo is the Dio moto-scooter which will surely excite the youngsters and grab their attention.”
Activa 3G
Launched in 2001, Activa re-activated the fledging Indian automatic scooter industry. The Activa 3G comes replete with new generation styling –there’s the new edge side panels, eye-catchy winkers, appealing front stance, premium 3D emblem and progressive meter coupled with a very elegant yet modern tail light that’s sure to grab attention. Families will enjoy the top mileage of 60kmpl as Activa 3G is powered by the 110cc proven Honda engine with Honda Eco Technology (HET).
Features like comfortable sitting position, ample foot space, longer and wider seat, patented CLIC mechanism, viscous air filter and maintenance free battery translate to superior comfort and convenience while Combined Braking System (CBS), full metal body, tubeless tyres and key lock shutter will ensure thelegendary Activa reliability.
The vehicle comes in 5 colours – Trance blue metallic, Lusty red metallic, Geny grey metallic, Black and Pearl amazing white and is priced at Rs.48852 (Ex-showroom, Delhi). Dispatches have commenced to dealerships across India.
CB Shine gets new styling and design
The New modern style elements of CB Shine include all new stylish graphics, graceful side panels, trendy visor, elegant tail light, sharp and edgy tank and trendy allow wheels. The new refined HET engine provides for class leading refinement and economy. In terms of safety also, the addition of Combi-Breaking System (CBS) ensures higher safety for the rider by reducing breaking distances.
The new motorcycle will be available in 4 colours (Black, Geny Grey Metallic, Maple Brown Metallic and Imperial Red Metallic) starting March 2015.
3 refreshed 2015 edition of models
In motorcycles, additional collection of Dream Yuga 2015 will serve the utilitarian needs of Indian customers with more panache. The new refreshed looks are completed by all new attractive stickers and graphics on the front cowl, side panel and fuel tank. The engine includes a new red colored logo adding more style to the product. The 2015 Dream Yuga will come in 3 colours (Black, Black with Heavy Grey Metallic, Black with Candy Glory Red) with dispatches starting end of February, 2015.
Dream Neo 2015 additional collection too gets a new dose of style. In addition to the new graphics on tank, side cowl and stickers on side panel and the premium red logo, the new lockable side cowl will bring more practical utility for daily commuting. Dream Neo will be available in Black with Violet Stripes, Black with Red Stripes towards end of February’15.
In automatic scooter segment, Honda’s original moto-scooter Dio will be offered with new stickers, side panel graphics and a sporty logo adding to the trendy look. It will be available in new dual tone color options which are Jazzy Blue Metallic, Sports Red, Candy Palm Green and Black by end of March’2015.
