Royal Enfield appoints Mohit Dhar Jayal as Chief Brand Officer (CBO). Mohit will lead the creative and strategic thinking for consumers across the globe. Mohit will be responsible for creating and executing Royal Enfield’s brand strategy and building a distinct, unique and aspirational global brand. He will also spearhead partnerships and collaborations with a diverse stakeholder universe, while curating unique experiences for customers.
Siddhartha Lal, Managing Director, Eicher Motors Limited said, “I am extremely happy to have Mohit Jayal on board to lead Royal Enfield’s brand charter. Mohit is an experienced leader who has led high-performing teams and delivered some of the most memorable campaigns for major brands across categories. In his previous assignment as our external partner, Mohit has been instrumental in scripting the distinctly unique brand identity that has been central to Royal Enfield’s success over the years. He understands the brand very closely and is keenly aware of the unique aspects that are the essence of Royal Enfield. I am confident that under Mohit’s leadership, we will scale newer heights as we shift gears to ride forward on our global growth journey and build deeper inroads into markets and communities across the world.“
Mohit Jayal is a seasoned advertising professional who has created some of the most recognisable campaigns for category leading brands over the past two decades. These include campaigns for IndiGo’s branding and passenger experience; global campaigns for Incredible India; a series of highly successful recruitment campaigns for the Indian Air Force; and most recently, the global ‘Make in India’ campaign. Mohit now joins Royal Enfield from his entrepreneurial venture Motherland JV Pvt Limited wherein he advised several of India’s current and emerging unicorns including Oyo, Swiggy, Snapdeal, Zetwerk, Magicpin, Rebel Foods and Chaayos.
