Mahindra Group has signed a MoU with the Government of Bhutan for a strategic partnership to promote the usage of electric vehicles in the Kingdom of Bhutan. On this occasion, Mahindra Reva Electric Vehicles Private Limited announced the launch of its ‘Mahindra e2o’ in Thimphu, the capital city of the Kingdom of Bhutan. The Prime Minister of Bhutan, Tshering Tobgay and Pawan Goenka, Executive Director & President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. and Chairman, Mahindra Reva Electric Vehicles were present during the MoU signing and at the launch.

The Mahindra e2o will be available in three variants and priced at 6.99 Ngultrum (ex-showroom Bhutan) for the base variant, 7.99 Ngultrum (ex-showroom Bhutan) for the premium variant and 8.39 Ngultrum (ex-showroom Bhutan) for the premium variant with Quick2Charge. The Government of Bhutan will provide the required charging infrastructure support for the successful deployment of the electric vehicle.

“The association between Bhutan and India is one which goes back a long way. It is a matter of pride for an Indian company like ours to be associated with Bhutan in such an important initiative to co-create and nurture a sustainable ecosystem. With the Mahindra e2o we are taking the lead in not only creating a comprehensive ecosystem to nurture sustainable mobility solutions, but also partnering Bhutan to redefine the future of urban mobility,” Goenka said.

Given the increasing fuel prices and carbon footprint, it is necessary to create ample awareness around the benefits of electric vehicles and the initiative taken by the Government of Bhutan is a bold and path-breaking statement that is highly commendable. Little wonder then that the country’s social, economic, political and spiritual foundations are rooted in the idea of Gross National Happiness, the main thread for a country’s development, he added.

Chetan Maini, chief executive officer, Mahindra Reva Electric Vehicles said, the vehicle offers innovative features such as the ‘Hill Hold’ control and advanced regenerative braking which will be very useful while driving in the hilly terrains of Bhutan. “We are certain that the cutting-edge technological innovation that has gone into the Mahindra e2o will help our customers in Bhutan remain connected in a convenient, cool and cost-effective manner,” he added. 


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