Chennai-based Brakes India, a leading manufacturer of braking systems in the country has flagged off a pan-India customer engagement program titled ‘Brakes India Yatra’. Spanning over 17,000 kilometers across 90 cities and 13 states the outreach exercise aims to create awareness among automobile mechanics, and the retailer fraternity. It is a part of the direct marketing initiatives undertaken by the company to promote ‘Safe Mobility’. Speaking on the occasion, Sujit Nayak – Senior Vice President of Friction and Aftermarket Business highlighted, “Brakes India Yatra, an extension of our Mobile Training Center, is the largest PAN India direct marketing initiative we have undertaken, and this will benefit our esteemed customers with the knowledge of genuine parts and fluids that we offer. We started this journey 5 years ago with our Mobile Training Centers for garages offering doorstep training and certification for the mechanics. As our slogan goes ‘Partners for Safe Mobility’- customer’s safety is our top priority, and we will strive to ensure we present quality and genuine products to them.” The Brakes India van was unveiled at Brakes India’s headquarters in Chennai this week and was flagged off at Kanyakumari for its journey to Kashmir via Madurai, Bengaluru, Hyderabad, Nagpur, Jhansi, Indore, Jaipur, Gurugram, Chandigarh and many other cities before holding its closing post at Kashmir.
