Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has introduced its next generation waterborne basecoat, Cromax® Pro, in India. CromaxPro features advanced waterborne automotive coating technology that enhances productivity and helps to decrease the auto industry’s overall environmental footprint.
As a waterborne coating, Cromax Pro produces lowered emissions of volatile organic compounds (VOCs) and satisfies European and North American environmental regulations. Cromax Pro uses a wet-on-wet application that can be applied more quickly than products that require a “flash” to dry between coats. The product’s high coverage formulation system requires only one and a half coats for full coverage which translates into faster refinish cycle time in the body shop.
“Our recent investments in Germany, China, and Brazil to expand our waterborne production are intended to support our OEM customers who wish to add waterborne lines in their paint shops and our refinish customers who seek increased productivity,” explained Axalta chairman and CEO Charles Shaver. According to Sobers Sethi, Axalta Asia-Pacific vice president, “India is one of our priority markets in Asia-Pacific and we are constantly seeking new ways to support our customers in the region throughlocal manufacturing and R&D.”
Cromax Pro comes with a complete tint range and color formulas that are designed to offer color accuracy to the most demanding refinishers. Available in Europe, North America and many countries in Asia, Cromax Pro strives to provide Indian body shops with a productive repair system that delivers the right color for every vehicle. The company has regional training centres in Mumbai, Gurgaon, Kolkata, and Bangalore, and local manufacturing capabilities at its Baroda, Savli plant.
