TVS Tyres launched their high performance radial tyres – ‘PROTORQ’ for motorcycles in Guwahati. PROTORQ has been exclusively built for Indian roads by using the latest technological advancements and is best suited for a wide range of premium bikes. Using ‘Zero Degree Radial Belt’ technology, PROTORQ provides enhanced traction and reliable braking, excellent riding comfort, exceptional high speed stability, superior grip and less stiffness. Interestingly, this radial tyre is equipped with an innovative force-oriented tread pattern which improves its mileage and ensures maximum water drainage.
The growing trend to opt for high performance bikes amongst the Indian youth has been on the rise for the past few years. The Indian two-wheeler market has witnessed an increased growth of 31% in FY’16-17. The premium motorcycle segment recorded sales of 6, 76,227 units as opposed to 5, 15, 448 units in FY’15-16. Assam has also proved itself to be a burgeoning market, as the two-wheeler industry here has shown a double digit growth over the last two quarters. This makes it an ideal choice for TVS Tyres to launch PROTORQ – their latest offering for the premium motorcycle segment in this region.
TVS Tyres has always focused on extensive R&D to develop every product. By launching premium tyres each time the brand is up keeping with the needs and trends of the changing market. With its latest offering, TVS Tyres intends to accelerate and strengthen its brand presence in the two-wheeler tyre market.
Speaking on the launch, P. Vijayaraghavan, Director, TVS Srichakra Ltd, said, “TVS Tyres has always focused on offering technologically superior and high performing durable tyres; fulfilling the needs of our customers. With PROTORQ – our High Performance Radial Tyres in Guwahati, we aim to offer our discerning customers an exemplary riding experience, coupled with durability and safety. With the mounting growth in the premium motorcycle segment, the market is poised to grow at an enormous pace and PROTORQ certainly meets the expectations of the bike enthusiasts.”
In the first phase of its launch, PROTORQ was rolled out in Bengaluru, Hyderabad followed by Chennai, Coimbatore & Kochi markets. Further to this, the radial tyres will now also be available in select TVS Tyres’ dealerships in Guwahati as well.
