Tenneco Automotive India Pvt Ltd. has announced the opening of its third Monroe Brand Store at Guwahati, Assam in partnership with Monroe Star distributor – Sanjay Auto Agency.

DSC_0066  editPankaj Kapoor Deputy Managing Director, Tenneco Automotive India Pvt Ltd. inaugurated the store in the presence of Sanjay Gupta and Ashok Gupta (Partners) of  Sanjay Auto Agency, leading Guwahati trade partners and the Tenneco aftermarket team.  This unique retail concept provides complete information and a single point of contact for the entire range of Monroe-branded shock absorbers and struts for vehicles across all segments. The Assam opening represents is the third Monroe store to be inaugurated in India after Mumbai and Ghaziabad.

Speaking at the inauguration, Kapoor said, ” Guwahati  is a key market for Tenneco India and represents major share of  the total aftermarket sales in the country. Over the past two decades, Sanjay Auto has evolved into a major supplier and distributor of an extensive range of automotive parts. We are delighted to partner with Sanjay Auto Agency which is one of the top distributors operating in the entire north east region.”

Monroe currently offers the widest shock and strut product range to the Indian market with applications for all types of vehicles – from passenger cars and SUVs to two- and three- wheelers, off-road, light commercial vehicles and medium- and heavy-duty trucks. Monroe products are available for more than 90% of the cars on Indian roads. This coverage is set to increase as the company continues to add new domestic and international vehicle references, leveraging both its domestic production capacity and that of Tenneco’s facilities in other parts of the world.

“Our objective is to support the growth of the independent After market in India.  In addition to superior products, we are also committed to providing our customers with tools such as electronic catalogues and local websites designed to provide easy access to the very latest information,” said Kapoor.

The Monroe brand has been growing strongly in India over the last few years due to Tenneco’s efforts in optimizing quality, customer service, promotional materials, training and marketing initiatives for its aftermarket customers and backed by the fact that Tenneco is a leading global OE supplier. “Over the last three years, our growth rate has outpaced the market’s. We are on track to achieve our objective of reaching the number one position in the Indian aftermarket with our Monroe brand, a position we already enjoy in North America and Europe,” added Kapoor.



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