CEAT Ltd, one of India’s leading tyre manufacturers, today announced the launch of SecuraDrive CIRCL, the country’s first road-ready passenger car tyre manufactured with up to 90% sustainable (bio-based) materials Developed at CEAT’s global R&D hub in Halol, this innovation represents a milestone for the Indian automotive components industry setting new benchmarks in sustainable design, raw materials innovation, and premium performance.
SecuraDrive CIRCL will be available in two variants, with 50% and 90 % sustainable content making it the highest sustainable content tyre to be road- tested and introduced commercially in India. The launch aligns with the growing demand from OEMs and consumers for components that support decarbonisation for components that support decarbonisation goals without compromising on safety ,grip or durability. 
The tyre incorporates three world-first patented technologies unified biopolymer inner liner ,glycerol -bases Accelerator, and anti-static silica Conductive Solution each reducing dependence on Petroleum. Based inputs and lowering the products carbon footprint. These innovations demonstrate how the auto component sector can transition towards sustainable chemistry and circular manufacturing practice while metting stringent performance requirements.
Commenting on the launch,Mr Arnab Banerjee, MD and CEO, CEAT Ltd.,said, ” SecuraDrive CIRCL demonstrates that India’s tyre industry can lead the way in sustainable innovation. By achieving 90% sustainable content in a fully road-ready product, we are redefining benchmarks for both performance and eco- innovation. This development aligns CEAT with the future needs of OEMs and global mobility trends. 
Mr.Lakshmi Narayanan B,Chief Marketing Officer, CEAT Ltd., added,” Automotive customers are increasingly demanding components that meet sustainability goals without compromise. With CIRCL, CEAT provides a tyre that not only aligns with consumers value but also helps OEMs and fleet operators meet their ESG commitment’s. ”
SecuraDrive CIRCL will be available across CEAT’s premium retail outlets and authorised dealerships from September 2025,priced at Rs12,999 for the 90% sustainable variant and Rs 8,999 for the 50% variant. This launch underscores CEAT’s commitment to developing sustainable technology across its value chain from sourcing eco-friendly raw material to promoting end-of-life recycling while strengthening India’s positioning in the global auto components ecosystem.
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