Bhopal became the next destination for Vredestein brand’s exclusive outlets in the country, with Apollo Tyres Ltd inaugurating the second branded retail outlet for Vredestein brand of tyres in India at Arihant Tyres, Bhopal. The outlet was inaugurated by Rajesh Dahiya, Vice President, Sales and Service, Apollo Tyres Ltd along with Ashok Jain Pitalia, Proprietor, Arihant Tyres, in the presence of car and bike enthusiasts from the region. This specialist counter for Vredestein, follows a modern up-market retail format of selling tyres – ensuring ample visual appeal, comfort, and convenience to customers, and providing an opportunity to learn about the product’s applications and performance before making the final purchase. They, thus bridge the gap between tyres being a low involvement category product and the need for expert guidance, to enable customers to buy the right tyres, suited to their vehicle, driving style, and usage. The Company has been using its vast network of business partners, especially premium tier I counters, to sell the Vredestein brand of tyres. After Bengaluru, this is only the second 
specialist counter that has opened today in Bhopal for Vredestein tyres.
