Image – Left to Right – Mrs. Sheetal Bhalerao, Mrs. Kareena Kapoor Khan, Mr. Saif Ali Khan, Mr. Yatin Gupte
Wardwizard Innovations and Mobility Ltd. have appointed Saif Ali Khan and Kareena Kapoor Khan as their brand ambassadors to promote its electric two-wheelers under the Joy e-bike brand. The Bollywood power couple’s mass appeal is expected to enhance the visibility of Wardwizard’s product range and add value to its reputation. According to Yatin Gupte, Chairman and Managing Director of Wardwizard Innovations Mobility Ltd., the collaboration will facilitate their efforts to reach a wider consumer base and satisfy their evolving needs and requirements. The move comes as Wardwizard launches its new retro-style electric classic, MIHOS, and plans to overhaul its product portfolio in FY 2023–24. The company has also commenced operations of its 1 GWh battery production line and has plans to expand its R&D operations and production of electronic components in its EV Ancillary Cluster.
