In an upfront conversation, Sajal Kishore, Managing Director of EVR Motors, shared insights on how the company is playing its part in India’s transition toward low-emission mobility with Richa Tyagi. He highlights the innovative compact and modular EVR motor designs, which, combined with a flexible platform approach, offer a scalable and sustainable solution for accelerating emobility adoption.
How has the journey been so far and what are your core focus areas in emobility?
We are an Israeli company specialising in advanced electric motors. Our motors are compact and lightweight and feature high power and torque density, making them suitable for a wide range of vehicles, including two-wheelers, light commercial vehicles, buses, and passenger cars. Our modular design approach allows us to cater to multiple platforms with varying power and torque requirements.
Based in Israel, we license our technology to tier-one manufacturers in India, who produce our motor designs for vehicle OEMs. We have recently partnered with Napino Auto and RSB Transmissions, both of which are establishing production lines dedicated to manufacturing our motors. Additionally, we have signed a partnership with EKA Mobility, an electric bus manufacturer, that is setting up a production line for its internal use of our motors.
We are also proud to be the first Israeli company to invest in a manufacturing facility in India. At this facility, we produce copper coils for our motors, effectively serving as a tier-two supplier to our partners, who integrate these coils into the motors for OEMs.
India has proven to be an excellent market for us, characterised by a dynamic mix of startups and established players in the EV sector, all of whom are agile and innovation-focused. Our journey here has been rewarding, and we are now approaching mass production in collaboration with our partners.
What’s unique about the Israel-based technology you bring to the Indian market?
EVR Motors’ technology utilises a radial flux Permanent Magnet Synchronous Motor (PMSM) design that features a unique trapezoidal coil shape. This innovative coil configuration increases the copper fill factor by over 50 per cent. As a result, we can deliver significantly greater power and torque while minimising the overall size of the motor.
Instead of traditional laminations, we employ soft magnetic composites in the stator. These high-pressure-pressed powder metals are precisely shaped to fit our coils, reducing the motor dimensions and enhancing its modularity, offering exceptional flexibility for various applications.
Our modular design allows us to easily adjust the motor voltage—whether it’s from 48 or 60 volts up to 400 volts—by simply modifying the coil while keeping all other motor components unchanged. This adaptability provides manufacturers with a unique opportunity to develop multiple vehicle platforms using the same motor design, significantly reducing costs and development times. Additionally, the motor’s compact size frees up space in vehicles, allowing for increased battery capacity or additional electronics.
We are fully focused on the Indian market, customising our technology to meet its specific needs rather than imposing a global design template. This approach not only supports India’s dynamic EV ecosystem but also aligns with the country’s commitment to localising advanced electric mobility solutions. By bringing this India-centric product to market, we offer a valuable and flexible solution to manufacturers, positioning EVR Motors as a key player in India’s EV landscape.
What kind of partnerships are you seeking be it with OEMs or technology providers?
We have observed strong interest from a diverse range of OEMs. We are eager to collaborate with these companies to customise our designs according to their specific needs, helping them achieve unique market differentiation. Additionally, we are open to partnering with tier 1 companies that aim to support these OEMs through manufacturing collaborations, ensuring seamless integration and scalability of our technology across the industry.
What are your thoughts on government support in India? Are there areas where more support is needed?
Government policies have been very supportive of the EV sector, in terms of encouraging local manufacturing. The stringent localisation requirements have been clear, and we have proactively aligned with these, achieving substantial localisation for our motors within India. This emphasis on local production has been a significant focus for us, ensuring compliance and competitiveness.
However, while the manufacturing environment is robust, there are areas for improvement, especially regarding financial processes. For instance, the flow of funds from overseas into India can be complicated by bureaucratic red tape, creating unnecessary delays and complexities. Similarly, smoother cross-border fund movement between India and Israel would help streamline our operations and foster even stronger collaborations. Despite these challenges, India offers a healthy and promising environment for our work in the EV sector, and we look forward to continued growth and engagement.
How do you plan to support and collaborate with government goals like ‘Viksit Bharat 2047’?
Our goal in leading the EV revolution is to contribute actively to India’s energy independence by reducing reliance on oil imports and lowering vehicle costs through widespread EV adoption. The aim is not only to bring advanced motor technology into the mass market but also to enable the electrification of India at a broader scale.
As the market evolves, a variety of powertrain options; including electric, hybrid, and hydrogen, will likely emerge. Our motors, designed to be powertrain-agnostic, offer flexibility across these applications. They can seamlessly adapt to diverse configurations, making them suitable for hybrid systems, fully electric vehicles, and even hydrogen-powered setups. This adaptability provides significant value, allowing manufacturers to integrate our motors across different platforms without major redesigns. In short, our motors support a future-ready, versatile EV landscape for India, adding flexibility and reducing costs for manufacturers and consumers alike.
What are your plans and milestones for the next five to 10 years in the Indian market?
Our primary goal is to establish a strong presence in all Electric Vehicle (EV) segments and achieve a dominant market position. Specifically, we aim to capture at least 50 per cent market share within the next five years across the entire EV spectrum, including two-wheelers, three-wheelers, light commercial vehicles, passenger cars, and buses. Our ambition is not only to reach this milestone but also to further expand our influence in the future. ACI