According to OPEC, world demand for oil will rise daily to 108.5 million barrels (one barrel = 159 litres) by 2035. At present, global oil consumption amounts to 90 million barrels a day. In line with this trend, the number of exhibitors from the oil and lubrication sector has risen significantly and round 100 companies have registered to present their lubricants, plant, equipment, aids, consumables and recycling solutions at the forthcoming Automechanika to be held in Frankfurt between 16 to 20 September 2014.
The exhibitors include Liqui Moly GmbH, Wolf Oil, Rowe Mineralolwerk GmbH, Petronas Lubricants, WD-40, WYNN´s, Ravensberger Schmierstoffvertrieb GmbH, Bita Trading and Eurolub GmbH. Among the companies taking part for the first time are Deutsche Ölwerke Lubmin GmbH, Bullsone Co Ltd from South Korea, Eurovat spol. s r.o. from the Republic of Slovenia, Reksoil Petrokimya San. ve Tic AS. from Turkey and Obninskorgsintez CJSC from Russia. One of the companies returning after a period of absence is BG Products from the USA. Bizol, for example, will use Automechanika Frankfurt to launch the redesign of all its product lines.
Chief Marketing Officer Marcello Assandri explains: “Being present as a German Premium brand in more than 60 countries and aiming at 100, we felt the need to differentiate our brand by continuing our innovation efforts and through design. In fact, we have upgraded not only our motor oils according to the highest quality standards of the German automotive industry but also our motor-oil containers. Our booth has been created by an external design agency. We are thus introducing design combined with performance in the motor-oil industry as a new differentiating element.”
Another company, Australian manufacturer Fortron, which now exports to 14 countries and already exhibits at Automechanika Johannesburg, wants to make its products better known in Europe and has entered its ‘Forton Ozone Generator’ for the Automechanika Innovation Award in the Service Station & Carwash category. Michael Csordas, General Manager International Business of Fortron Automotive Treatment says, “The Fortron Ozone Generator has been specifically designed for use within automotive service centres as a value added service to remove odours caused by bacteria from the vehicles air conditioning system and from spillages within the vehicle. The Ozone machine has been designed to be robust, user friendly and specifically designed to direct ozone to the source of the problem. The result is a cost effective, safe way of eliminating smells and bacteria from vehicle interiors, providing safe and healthy motoring.”
Millers Oils from England is exhibiting at Automechanika Frankfurt for the third time. “Automechanika is an essential platform for Millers Oils to showcase not only our products but the brand as a whole to a worldwide audience. We intend to continue to build on our successful sales relationships with our current international stockist, whilst also looking to attract new distributors and stockists from across the world. Flowcontrol – the innovation for 5 litre oil delivery allows you to control the flow into your engine filler point without the use of a funnel, resulting in less spillage and
considerably reducing the risk of contamination. By placing the bottle over the oil filler and opening the twist-grip tap, oil flows smoothly into the engine, while air is allowed into the bottle via a special air supply tube. Opening the tap further increases the flow – when fully open 5 litres can be dispersed in 30 seconds,” says David McCann, Export Manager (Europe), Millers Oils.
Concurrent Programmes
Automechanika Frankfurt offers its visitors an extensive programme of lectures covering a wide range of subjects. In brief lectures, around 50 renowned international speakers will discuss a variety of interesting topics. The topics planned include ZEIT Automotive Conference, Recruiting trainees for the automobile trade, Connected Car, Cutting CO2 emissions, E-mobility, Damage talk and networking, Meeting of body repair experts, BVL Forum: Logistics in the aftermarket, Car dealership of the future & Automobile Service and Car Wash City: lectures on vehicle cleaning. Besides, the event also host International ‘Collision Repair Process Management Congress.
