The much awaited new MINI 3-door and the new MINI 5-door were launched in India at an event held at the Mehboob Studio, Mumbai.

Both the models enunciate the character with fun behind the wheel due to its evolutionary refinement, sporty looks as well as premium style.

2014-11-19 13.32.40From today both the models will be available at MINI dealerships across India as CBUs (Completely Built Unit) units from today onwards while the Cooper S 3-door is expected at the dealerships from first quarter of 2015.

The new Cooper D 3-door sports an all India ex-showroom price tag of Rs 31,85,000 while the Cooper D 5-door, which is for the first time in its history, comes for Rs 35,20,000. However, the company states that price prevailing at the time of delivery will be applicable. Delivery will be made ‘ex-showroom,’ which excludes Road tax, RTO statutory taxes / fees, insurance and Octroi (if applicable).

P90151643Unveiling the cars, Philipp von Sahr, President, BMW Group India said, “MINI is an inspiration for trend-setters and creative spirits the world over. And with the latest generation of MINI, we want to amplify the excitement once again. To ensure the new generation of MINI is as successful as its predecessors, we have made just subtle modifications to its design. But beneath the outer skin is a brand-new car with an absolutely revamped interior stacked with state-of-the-art technologies seen for the first time in a small car. Reinventing an icon like the MINI was an exciting task. On one hand, we had to create a vehicle that exceeds the demands of modern, twenty-first century motoring. On the other, we had to stay true to the Original MINI and a design philosophy that has laid the foundations for over 50 years of success.”

In 2012, the BMW Group introduced MINI as a premium brand in India. Presently, the model range in India includes the 3-door, 5-door, Convertible and the Countryman. The brand has established four exclusive outlets – Bird Automotive (Delhi), Infinity Cars (Mumbai), Navnit Motors (Bangalore) and KUN Exclusive (Hyderabad).

See detailed story in the print edition of January 2015 issue

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