TVS Motor Company has rolled out the 50,000th unit of the BMW 310cc motorcycle from the Hosur plant. In April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe. This collaboration has resulted in the launch of 3 products on the 310cc platform namely BMW G 310 R, BMW 310 GS and TVS Motor Company’s TVS Apache RR 310.
“Over the course of this 6 year partnership, we have had an opportunity to create a common learning platform for both the companies resulting in the creation of aspirational products for the global market. It is heartening to see BMW’s foray into sub-500cc segment meet with positive response across the globe. We are delighted to be a part of this success story,” KN Radhakrishnan, Director and CEO, TVS Motor Company said.
Markus Schramm, Head of BMW Motorrad said, “Six years ago, we took a crucial step with the decision to enter into the sub-500cc category in partnership with TVS Motor Company. In it, we found a perfect partner who has always stood for high quality. This reaffirms our decision to offer BMW Motorrad quality-led premium products for the sub-500cc segment.”
The exports for these two BMW Motorrad models, BMW G 310 R and BMW 310 GS, commenced from December 2016 and today, they are being offered in more than 90 countries.
Leave a Reply