Nippon Paint unveiled its new Paint Protection Films under the n-SHIELD brand, marking its entry into the growing vehicle surface protection segment. Developed over four years, the films complement Nippon’s paint offerings, leveraging its vast network of dealers, detailers, and experts.
The launch also announced a brand partnership with the India Champions cricket team, highlighting shared values of protection, performance, and durability—on vehicles and on the field.
Speaking on the occasion, Sharad Malhotra, Director of Nippon Paint India, said “At Nippon Paint, when we decided to enter films, we leveraged our paint experience to develop the best film products. Our films cover all categories in the market, not just the premium. And we plan to ultimately manufacture these products in India, in line with our Make in India philosophy, mirroring the government’s efforts to bring international manufacturing to India.”
Yuvraj Singh, Captain, India Champions, said, “We are excited about our partnership with Nippon Paint and the launch of n-SHIELD. On behalf of the entire team, we will make sure we put our everything to win the championship again.”
Sumant Bahl, Co-Owner, India Champions, said, “At India Champions, we stand for long-lasting durability and high-performance values that deeply resonate with Nippon Paint’s n-SHIELD. This partnership goes beyond branding; it is a reflection of our shared commitment to protect and perform under pressure. We are excited to team up with a brand that is as committed to excellence as we are”.
Rakesh Handoo, Director Marketing & Surface Care, Nippon Paint India, said, “This is a natural association as our central theme for n-SHIELD brand is – Forever Young. And our cricketing heroes are that too. The helmet is the most vital piece of protective gear in cricket, safeguarding players from impact and injury. Placing the n-SHIELD logo here perfectly mirrors the product’s purpose— shielding what matters”
Nippon Paint is launching the n-SHIELD brand in several countries, with India being the second launch
after Thailand. The n-SHIELD portfolio comes together with a full range of ceramic coatings and detailing products that cover the entire car care range. Nippon Paint is also launching a host of other films including the headlamp film for which it has already received OEM endorsements.
Automotive Surface Protection
Paint Protection Films (PPF) from Nippon Paint are developed and tested to provide extreme UV
resistance, gloss retention and enhanced protection from rock chips, debris and unexpected impacts.
Films come in gloss, matt and coloured film variants. Nippon Paint also provides a global e-warranty
system for films and is equipping its application partners with the latest precision cutting software and
tools. This is being done to ensure that car owners, who are increasingly interested in Paint Protection
Films and other products get a flawless, long-lasting finish and protection on their cars.
Nippon Paint is in the process of adding distributors across India and entering partnerships with
renowned car dealers and car detailing centres to provide holistic, PPF and detailing services.
Further, the company is also planning to set up n-SHIELD studios through its franchise partners to
enhance customer experience and build a strong connection with the brand. The company also aims to
promote its association with the India Champions team and offer exciting rewards to its partners and
customers.
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