Bridgestone India has expanded its retail footprint in Punjab with the opening of a new Bridgestone Select Store in Firozpur. The outlet, Arora Wheel and Car Accessories, was inaugurated by Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India.
The Bridgestone Select format is the company’s premium retail model that combines tyre sales with a comprehensive service experience. These outlets offer advanced diagnostics, expert guidance and modern infrastructure aimed at enhancing safety, performance and overall driving confidence for customers.
Located at Firozpur Cantt., Moga Road, opposite BSF Headquarters, the new store adds to Bridgestone’s existing network in the region. The outlet is positioned as a one-stop destination for tyres and allied services, supporting the company’s strategy to strengthen its presence in key northern markets.
Commenting on the opening, Rajiv Sharma said the Firozpur store further reflects Bridgestone’s focus on building modern, high-quality retail touchpoints across India. “Punjab is a key market for Bridgestone, and the opening of our new Select Store in Firozpur reflects our focus on being closer to customers through modern, high-quality retail touchpoints. We are committed to providing not just superior products but also an enhanced customer experience that combines premium products and services along with Bridgestone’s promise of safety and trust,” he said.
As part of its offering, the store will make available Bridgestone’s latest premium tyres including the Turanza 6i and Dueler All-Terrain A/T002. Turanza 6i features Bridgestone’s ENLITEN technology and is engineered for both ICE and electric vehicles, offering a refined, EV-ready driving experience with improved comfort and efficiency. The Dueler A/T002 targets customers seeking robust on- and off-road capability, equipped with an aggressive tread design for better control and rugged performance.
The Firozpur Select Store opening marks another milestone in Bridgestone India’s ongoing retail expansion, as the company continues to build a network focused on quality service, modern facilities and customer-centric mobility solutions across the country.
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