In a bid to gain market share in the commuter bike segment, TVS Motor Company today launched its all-new motorcycle StaR City+. Currently the company is offering StaR City Sport in the entry level and hold 6% market share in the commuter segment. The new 110 cc motorcycle, which is priced at Rs 44,000 (ex-showroom New Delhi) is loaded with an array of features while also offering better mileage.
The Star City+ is powered by a down sized single-cylinder 110 cc variant of Ecothrust engine, which has been powering TVS Phoenix 125 motorcycle. To provide more power and torque the company has tweaked the engine to provide 8.3 hp at 7,000 rpm and 8.7 Nm of torque at 5,000 rpm against 8.18 hp and 8.1 Nm of torque respectively for Star City Sport. Meanwhile the company also claims that the new motorcycle delivers a fuel efficiency of 86 kmpl and on the actual road condition it gives 65 kmpl.
Launching the new motorcycle in Chennai, the Chairman of TVS Motor Company Venu Srinivasan, said, “Earlier we launched Phoenix 125 and now with this new StaR City+ we would like to increase our market share in the commuter segment. We have been largely absent in this high volume commuter bikes segment. We have been selling 25,000-30,000 motorcycles per month but with Start City+, we hope to touch 50,000 units in next 6 months. We will be launching Scooty Zest in the coming months, followed by a new Victor and Apache.”
According to TVS, the StaR City+ gets higher capacity air filer, an optimised carburetor, a higher capacity clutch and anti-wear moly-coated piston which claims to improve the engine life by 40%. The carburetor optimisation aids better charge preparation and inlet port providing high charge motion. It is triggered by an intelligent ignition system which provides optimum spark based on speed and load ensuring the TVS StaR City+ deliver better torque at all engine speeds. The engine is mated to a four speed gearbox, which has the added feature of electric start in any gear. Other features include a stainless steel muffler guard, chrome finished handlebars, colored shock absorbers, power/economy mode, service indicator and a dual tone seat.
The company has added several new features to including a digital dashboard with an analogue speedometer and an advanced digital information display. It also houses service indicators which intimate the rider when a service is due as well as an ‘econometer’ to guide the rider on status of fuel consumption. Telescopic front shock absorbers and five speed adjustable rear shock absorbers ensure a comfortable ride on any road surface. The bike is also equipped with Duragrip tyres, which offers 12% superior grip and 20% durability.
Bhargav TS
