TVS Motor Company, manufacturer of two-wheelers and three-wheelers, launched the Kargil edition of TVS StaR City+. The rollout of this edition is a tribute to the spirit and attitude of a soldier, which resides in every Indian.
The new edition gets its design inspiration from snow peaks, rough terrains and disciplined lives of the soldiers who protect the nation day and night. The white and green dual tone colour scheme with camouflage graphics is unique and first-of-its-kind. The “Kargil emblem” on the back of the bike connotes the indomitable spirit of every Indian, who will own this vehicle. The motorcycle features new decals, which are a combination of the 3 colours, Naval white, Soldier green and Flying blue.
In the year 2018, TVS StaR City+ undertook an initiative – ‘Kargil Calling – Ride for the Real Stars’ to celebrate the contribution of the Indian Defence Forces on Kargil Vijay Diwas (July 2018) across 3500 touch points of TVS Motor Company. The brand also designed a special Kargil themed TVS StaR City+ to lead the rally in 5 key markets.
The campaign witnessed massive response for the cause with significant interest for the special bike across the social media channels and dealerships. Therefore, the brand is launching a “Kargil edition” themed limited-edition bike for their esteemed customers. As is the case with soldiers, the customers too battle a plethora of odds in their daily lives with courage, character and determination. Priced at Rs 54399 (Ex-showroom – Delhi), the “Kargil edition” of TVS StaR City+ is now available across select dealerships.
