Turtle Wax, Inc., an award-winning Chicago-based car care company, today announced a strategic association to advance in the car care category with Bosch Car Services (BCS), a network of independent multi-brand automobile workshops working in partnership with the recognized and trusted Bosch brand.
This collaborative effort brings together BCS’s focus on catering to the growing demand for professional multi-brand vehicle maintenance and Turtle Wax’s years of expertise as the most innovative car care brand. As an outcome of this association, Turtle Wax’s entire range of car detailing products will be available across all 500+ BCS dealer networks in India.
Commenting on the association Anjan Kumar R, Regional President – Bosch Automotive Aftermarket said, “Bosch Automotive Aftermarket – India is delighted and happy to announce an exclusive partnership with Turtle Wax India thereby offering Car Care products and car detailing Services to our Bosch Car Service workshops. This association with Turtle Wax India will enable and help the Bosch Car Service partners to render state-of-the-art services, yet value-for-money to their end customers”
Commenting on the association, Sajan Murali Puravangara, Managing Director of Turtle Wax Car Care India Pvt. Ltd. said, “We are excited to be a part of Bosch’s extended ecosystem and drive the growing vision of developing the car care category. With Bosch’s expertise in the automotive domain and an extensive network of customers, we are confident to explore the potential of the market. We look forward to a long-standing strategic value add partnership with Bosch.”
BCS’s consumers within the network can now avail the professional results delivered by the world’s favorite detailing and best-in-class products of Turtle Wax® ranging across DIY (Do-It-Yourself) and DIFM (Do-It-For-Me) portfolios. From the buzzworthy, detailer-favorite Hybrid Solutions Ceramic range to the innovative Professional series and the Quick & Easy range designed for novice users, Turtle Wax strives to make cars look great and protect them from the difficult Indian climate.
Also read, Bosch Aftermarket redefines service concepts, parts delivery system
