In an upfront conversation, Viswanathan Kuppuswami, Chief Executive Officer at Zumen spoke to Ashish Bhatia about the company’s alternative to CRM solutions. Q. How does SRM fill a specific void, and in what ways does it elevate the established CRM to new levels of effectiveness? A. The Supplier Relationship Management (SRM) on offer compared to the established Customer Relationship Management[Read More…]