Indian tyre industry major & market leader in Truck Bus Radial segment, JK Tyre & Industries Ltd., announced the brand’s collaboration with ITC’s e-Choupal for engaging with rural communities. A first of its kind comprehensive endeavour undertaken by a tyre manufacturer in India, JK Tyre will leverage ITC’s network of Choupal Saagars in Madhya Pradesh, Maharashtra & Uttar Pradesh. This[Read More…]