CEAT has announced the promotion of Vishal Pawar to Senior Vice President of Global Sales and Supply Chain. This change marks a new phase in CEAT’s growth. Vishal Pawar, previously the Vice President of Replacement Sales, will replace Saurav Mukherjee, who has resigned after over four successful years in the role. Mukherjee’s efforts have been crucial in developing CEAT’s global[Read More…]
CEAT Ltd., one of India’s leading tyre manufacturers, has announced the appointment of Lakshmi Narayanan B as the Chief Marketing Officer of the company. In this role, Lakshmi Narayanan will spearhead the marketing initiatives of the company across all Passenger vehicles, truck and buses in all markets and augment CEAT’s position as an organization that is ‘Making Mobility Safer and[Read More…]
Press Release CEAT Ltd., a leading tyre manufacturer in India launched EnergyRide EV, India’s first EV range of tyres specially designed for electric two-wheelers. The characteristics and performance of the internal combustion engine-powered scooters and electric scooters are vastly different, hence there is a need for a different set of tyres for EV scooters. EnergyRide EV is designed to maximize[Read More…]
CEAT Ltd. has launched its ultra-high-performance tyre range – CEAT SportDrive and CEAT SportDrive SUV for the luxury segment in India. The product, first introduced in the European market in 2017, has been customized for Indian road conditions. CEAT’s SportDrive range of tyres are designed keeping in mind the requirements of luxury sedans and SUVs in the Indian automotive market.[Read More…]
CEAT Tyres has announced its association with Royal Enfield for its newly launched RE Classic 350. CEAT will be supplying the Zoom Plus and Zoom Plus F range of tyres for the new RE Classic 350. The sizes that will be fitted are 100/90-19 ZOOM PLUS F TL 57P, 120/80-18 ZOOM PLUS TL 62P, 100/90-19 ZOOM PLUS F TT 57[Read More…]
Mumbai, 24th June 2021: Leading Indian tyre manufacturer CEAT Tyres Ltd has announced the launch of a new premium tyre range for the Compact SUVs segment called SecuraDrive SUV. The new range of tyres will cater to the ever-growing compact SUV segment. Also, the new tyre borrows its name from the SecuraDrive platform, which is a platform for premium hatchbacks[Read More…]
Under the initiative, Ceat will introduce performance indicator ratings for its premium offerings namely Fuelsmarrt and SecuraDrive. The aim of this initiative is to empower the customers to make an informed decision before buying any tyres for their vehicles. The overall rating system is in line with international rating systems prevalent in the tyre industry. The ratings are based on[Read More…]
CEAT Tyres, India’s leading tyre manufacturer, announced its association with Royal Enfield for the Royal Enfield Interceptor 650 cc motorcycles. CEAT is the first Indian manufacturer to supply tyres as original fitment for the Interceptor 650 cc range. With the Zoom Cruz tyres, CEAT marks its entry for the first time in the 650 cc segment for any two-wheeler vehicle[Read More…]
CEAT Tyres, India’s leading tyre manufacturer, announced yet another association with Nissan for its newly launched SUV Magnite. CEAT will be supplying the SecuraDrive range of tyres for all models of the Nissan Magnite. The Magnite launch would happen for five models. CEAT’s SecuraDrive tyres have been specially designed for the premium sedan segment and compact SUVs like the[Read More…]
