SONA BLW Group India unveils its new logo to recalibrate the larger perception of its consistent technology-based growth and future objectives. In the logo, the letters ‘8’ and ‘0’ form the globe, the ‘N’ and ‘A’ form the core of the planet. The abstract components that form the core of their business are represented by 5 teeth, one for each continent. With geometric precision, the layers within, bring texture and vibrancy of the work culture. The infinite, connected symbol represents positivity of intent, innovation and the continuous endeavour to grow. SONA stands for that raw purity of core manufacturing, turning nature into a manmade wonder. The company consciously chose to bring forth their prudence in the identity by using a singular binary black and white combination. Overall, the SONA logo creates an inspirational form symbolising the richness of the company’s past, the reality of their present, and inspiration for the future.
Sunjay Kapur, CEO of the SONA Group & Managing Director, SONA BLW Precision Forging
Sunjay Kapur, CEO of the SONA Group & Managing Director, SONA BLW Precision Forging said, “SONA stands for an inspired passion for quality manufacturing and breakthrough thinking, that enables us to transform natural resources into innovative automation. Molten metal is forged and shaped into high precision components. Our products, are then used by some of the best automobile manufacturers around the world. Our heritage, integrity and complete compliance in innovation in the pursuit of excellence, gives birth to the future culture of the company. It embodies the spirit of ONE SONA. To this date, Late Dr. Surinder Kapur’s visionary thinking stands as our legacy. There are some lessons that are not obtained in B-school theory but understood in practical existence. Dr. Kapur’s values and principles are imbibed as the core strength in our solid foundation. Across geographies, we are united in our efforts and values to honour our commitment to improve the lives of customers and employees. Through the company’s new logo, our visual identity brings together heritage, dynamics, structure, hard work, precision, and innovation. This identity is an amalgamation of the fluid as well as the structured.”
SONA BLW exports auto components to global automotive players such as Corvette, Chrysler, Linamar, Mahindra, Maruti Suzuki, Renault, Tata and Volkswagen in passenger vehicles. In the commercial vehicles segment, their clients include, AAM, Ashok Leyland, AMW, Daimler, Eicher, Force Motors, Meritor, TATA and Volvo. Clients in the agriculture & off-highway vehicles segment include, Carraro, Escorts, John Deere and TAFE to name a few. SONA products are manufactured with technology that is advanced even by world standards and include warm-forged bevel gears, differential case, assemblies, driveline components, mechanical front wheel drive, E-Axle and synchroniser rings for automotive and other applications.
Sunjay Kapur, further elaborated on the reasoning behind the company’s brand-new logo. “Today marks 10 years of being a global company for us. 10 years ago, we bought the ThyssenKrupp gear division. Our foray into building the electric axle, the differential for the current as well as electric vehicle manufacturers, enabled us to capture 11% of the global market for differential bevel gears. We can proudly say that we have achieved our vision of creating a company that makes India proud. As we transform to create a new vision, to design and manufacture products that will aid the future of mobility, we at SONA BLW look at the future with renewed vigour and aspirations. We developed the new logo and identity to signify that.”
To meet the expectations that auto enthusiasts have of their technology and product portfolio, SONA BLW also exclusively showcases its E-axle and the concept prototype for co-axial e-axle with an integrated motor. The Group owns and manages manufacturing locations based out of India, Germany, and Hungary. SONA BLW with its vast portfolio of products and acclaimed post-modern technology is one of the flag-bearers for the Government’s Make in India and Skill India initiatives. The growth of global Original Equipment Manufacturers (OEMs) and the increased indigenisation of global OEMs is turning the country into a preferred designing and manufacturing base.
