The three-week long Shell Advance Yyaayyy campaign which invited entries from bikers across country to share their unique biking stories, recently concluded with Delhi consumer Saurabh Singh taking home the grand prize – a brand new Bajaj Pulsar.
Saurabh’s Yyaayy moment was when he travelled from the crowded lanes of Noida to hilly and peaceful Ladakh on his bike. “I am very excited about winning this prize. The Shell Advance Yyaayy contest was really fun as I got a chance to share my favourite bike memory. Winning the contest was even special as the story was acknowledged and now I am sure I will create many more memories with my new bike. I would like to thank the Shell team for this,” Saurabh said.
Shell Advance understands the daily needs of the bikers and provides a lifestyle that enables riders to experience more freedom on the road. No matter what the conditions, Shell Advance motorcycle oils deliver effortless mobility, helping bikers enjoy every ride and go anywhere, anytime.
Talking about the campaign Mansi Tripathy, CMM Shell Lubricants India, said, “We are happy to see the response and excitement amongst consumers for the Shell Advance Yyaayy contest. We want to thank all the participants for sharing their Yyaayy moments with us and would like to congratulate Saurabh on winning the Grand Prize. At Shell Lubricants, we strive towards creating memories for consumers through our products and campaigns. Shell Advance is a motorcycle oil that is developed with a special formulation that increases the reliability of oil performance thus giving a great riding experience. We will continue to develop similar campaigns for consumers to delight them.”
The Shell Yyaayy campaign was run in the form of a contest and chose winners on a daily and weekly basis. The consumer campaign was an extension to the TVC launched earlier in the year for Shell Advance, themed ‘Enjoy Every Ride’. The campaign was based on the key insight that bikers enjoy their ride when the bike is in perfect riding condition.
