MV Agusta, the legendary Italian company known for the world’s most premium high-performance superbikes, today announced its official entry into India via an exclusive partnership with Pune’s automobile major, the Kinetic Group. The company unveiled its first range of superbikes − the F4, F3 and Brutale 1090 −which will now be available at its first ‘Motoroyale’ dealership in Pune. The company will operate as MV Agusta India Pvt. Ltd.
Commenting on the launch, Ajinkya Firodia, Managing Director of MV Agusta India said, “We are excited to partner with an illustrious brand like MV Agusta to bring their iconic bikes into the country. For any biking enthusiast, MV Agusta motorcycles are the stuff dreams are made of, as they offer an unparalleled blend of power, performance and handling. The iconic styling and peerless riding dynamics of these machines underline MV Agusta’s tagline of Passion Precisely Crafted.”
“We will be marketing these superbikes through our exclusive ‘Motoroyale’ showrooms. It is a new chain of superbike showrooms, which will make some of the best bikes in the world accessible to motorcycle enthusiasts in India,” he added.
Judah Immanuel Sangaran, FarEast Country Manager, MV Agusta Motor S.p.A, said, “This is the perfect time for us to enter India, as we are witnessing a surge in demand for premium motorcycles. We offer biking aficionados best-in-class superbikes that boast exquisite designs by the renowned Massimo Tamburini as well as superior cutting-edge technology. MV Agusta motorcycles guarantee a riding experience that’s second to none.”
Following Pune, Motoroyale dealerships will soon be inaugurated in Ahmedabad, Bangalore, Chennai, Delhi and Mumbai. Motoroyale showrooms will focus on sales, service, spares and after sales support for MV Agusta customers in India. MV Agusta India Pvt. Ltd. has the exclusive distribution rights for all MV Agusta motorcycles in India, Bangladesh and Sri Lanka.
Founded in 1945, MV Agusta brings with it a legacy of making exceptional superbikes. MV Agusta machines are considered the holy grail of high-performance motorcycling, as it sets the standards in terms of design, finesse and performance. MV Agusta also has a strategic tie-up with Mercedes–AMG GmbH for co-marketing of their products. The two brands− which are icons of speed, sportiness and high performance, both on two and four wheels –will work together closely for marketing and branding of their products. Mercedes–AMG has a 25 per cent stake in MV Agusta. Motoroyale will also market all bikes from the MV Agusta- Mercedes-AMG collaboration.
Bookings are open and can be made via www.motoroyale.in
