› Škoda Auto Volkswagen India welcomes Jan Bures to its leadership team as the new
Executive Director of Sales, Marketing and Digital, succeeding Christian Cahn von Seelen
› With a 30-year career within the Volkswagen Group, Jan Bures has held key positions globally
› His experience and insights will contribute significantly to Škoda Auto Volkswagen India’s
continued success and innovation
› In his new role, Jan Bures will be instrumental in advancing the Škoda Auto Volkswagen
India’s ‘Powering Ahead’ strategy for expanding its market share
Mladá Boleslav / Pune, 30 January 2024 – Škoda Auto Volkswagen India Private Limited
announces a change in its leadership team with the appointment of Jan Bures as the new Board
Member and Executive Director of Sales, Marketing and Digital. In his new role, Jan Bures will
oversee the operations of the Group brands Škoda, Volkswagen, Audi, Porsche, and Lamborghini
in the Indian market.
Effective 1 February 2024, Jan Bures succeeds Christian Cahn von Seelen, who is concluding his
tenure in India. Christian has been a Board Member of Škoda Auto Volkswagen India since 2019
and has contributed significantly to the rise in popularity of the Made-in-India models under the
Škoda and VW brands. He has also been instrumental in growing the market presence of the
Group’s luxury brands Audi, Porsche, and Lamborghini in India.
With a career spanning over 30 years within the Volkswagen Group, Jan Bures brings a wealth of
experience and expertise to his new role. He has held several key positions in America, Germany,
the Middle East, and China. His new role in India involves leading the Sales, Marketing, and
Aftersales Business for Škoda Auto Volkswagen India’s brands.
Piyush Arora, CEO & Managing Director of Škoda Auto Volkswagen India, warmly welcomed
Jan Bures to the leadership team,
“We are delighted to have Jan Bures join our leadership team.
This is a demanding role, but his three decades of experience within the Volkswagen Group,
coupled with his leadership expertise, will make him an invaluable addition to Škoda Auto
Volkswagen India. Together, we will embark on a journey that promises to redefine automotive
excellence and transform the landscape of mobility in India. I would also like to thank Christian for
his vision and leadership that helped carve out a robust growth path for the Group brands in India.”
Christian Cahn von Seelen, the outgoing ED for Sales, Marketing and Digital of Škoda Auto
Volkswagen India Private Limited, added, “This is a bittersweet transition for me. It is a rare
privilege to witness the entire journey of a car family from the cradle to market success, as I have
with the INDIA 2.0 Project, and I am very grateful for that. I am very happy to pass the baton to
Jan Bures, a great leader who will guide our team to new heights. As I embark on new endeavours
within the VW Group, I am confident that Jan will not only meet but exceed expectations.”
As the company advances towards its goal of being the leading European automotive brand in
India, Jan Bures will play a key part in realising Škoda Auto Volkswagen India’s ‘Powering Ahead’
vision.
In 2023, Škoda Auto Volkswagen India strengthened its position in the Indian automotive sector,
matching the record-breaking sales figures of 2022; the Group’s domestic sales have surpassed
the 100,000-unit milestone for two consecutive years.
Sarmad Kadiri
Group Communications, SAVWIPL
sarmad.kadiri@skoda-vw.co.in
Arun Thankappan
Adfactors PR
arun.thankappan@adfactorspr.com
+91 9930860706
Škoda Auto Volkswagen India Private Limited:
Headquartered in Pune, Škoda Auto Volkswagen India Private Limited (SAVWIPL) is the new company that
represents the passenger vehicle brands of Volkswagen Group in India.
SAVWIPL was formed following the merger of Volkswagen India Private Limited (VWIPL), Škoda Auto India
Private Limited (SAIPL), and Volkswagen Group Sales India Private Limited (NSC).
The combined entity oversees the Indian operations of five brands – Škoda Auto, Volkswagen, Audi, Porsche
and Lamborghini.
SAVWIPL operates two manufacturing facilities – at Chakan, Pune and Shendra, Chhatrapati Sambhajinagar
(formerly known as Aurangabad).
SAVWIPL is committed to India and will continue to serve Indian customers with an array of desirable, high-
quality automobiles that reflect the needs of the Indian customer and their aspirations.
SAVWIPL’s division, Škoda Auto DigiLab India is one of the 3 agile business innovation hubs for Škoda Auto
globally joining those based in Prague and Tel Aviv. The division functions as a start-up collaborator in the IT
industry, allowing SAVWIPL to sustainably strengthen its expertise in both innovation and digital development.
Read and know more about SAVWIPL at www.skoda-vw.co.in
Mr. Piyush Arora, Managing Director & CEO,
Škoda Auto Volkswagen India Private Limited
Mr. Jan Bures, Executive Director – Group Sales
& Marketing, 
Škoda Auto Volkswagen India
Škoda Auto Volkswagen India Brands
